We had the good fortune of connecting with Heather Locke and we’ve shared our conversation below.
Hi Heather, we’d love to start by asking you about lessons learned. Is there a lesson you can share with us?
The most important lesson I’ve learned in my business is to keep moving forward. You will make mistakes, but forgive yourself and move on. Treat yourself like you are your own supportive best friend.
Can you give our readers an introduction to your business? Maybe you can share a bit about what you do and what sets you apart from others?
Hammersmith Support is a certified woman-owned business that provides web design, development, hosting and maintenance services. Our core values are customer service, transparency, and giving back to support our communities in Phoenix and Nashville.
Before starting Hammersmith, I began my career with a small agency that serviced small to mid-sized companies. Then I moved to a larger technology company where I worked with major corporations such as Disney and Subway. Through my experiences I saw a gap in the market. I had been involved in several projects where the developers disappeared or didn’t communicate for days or weeks essentially holding their customers hostage, which inspired me to create my own woman-focused tech support company genuinely focused on servicing it’s customers.
It wasn’t easy. I started the company 10 years ago when my daughter was born. Managing a startup and a newborn was 24 hour a day juggling act. One of the biggest challenges that had a big payoff was that it was difficult to find like-minded women that would support the mission of the business. But as I gradually added to my team, we created an energy, almost by osmosis, that started to attract a strong customer base comprising largely of women-owned companies.
One of the lessons I’ve learned is follow your instincts. When you meet someone that is the right fit for your company, incorporating them into your team sooner rather than later is a winning strategy.
Any places to eat or things to do that you can share with our readers? If they have a friend visiting town, what are some spots they could take them to?
For lunch, you can’t beat Postino’s $5 wine and bruschetta boards. I also love Pane Bianco’s rustic Italian sandwiches.
For local flavors, Otro for street tacos, Dick’s Hideaway for carne adovada and Vecina for mussels.
For takeout, I love Pino’s spaghetti and bolognese, and a growler of Frosé from Wandering Tortoise.
Some of my favorite places are the Desert Botanical Garden, Phoenix Art Museum, and Dreamy Draw park. I live and work close to downtown Phoenix, and I love to take a walk down Roosevelt. There is so much development in Phoenix that it seems to look different every time I there. I also like taking a quick stroll through Uptown Plaza at Central and Camelback. I love to browse at Muse Apparel and Local Nomad and getting an afternoon iced tea at AJ’s.
Frances (another favorite) used to sell a bumper sticker that said “Love Phoenix or Leave Phoenix”, and I have always loved this city.
Shoutout is all about shouting out others who you feel deserve additional recognition and exposure. Who would you like to shoutout?
I’m lucky in the respect that I’ve been surrounded by the entrepreneurial spirit beginning with my father, who instead of retiring, started his own consulting firm and my husband who is also a business owner and provides me love, support and inspiration daily. I’m further inspired by my wonderful team of women especially Lisa Finn and Carla Brundige who keep Hammersmith Support’s clients up and running with such unbelievable dedication.
Other: Vimeo: https://vimeo.com/hammersmithsupport
Amy Allmand Photography