We had the good fortune of connecting with Hilda Labrada Gore and we’ve shared our conversation below.
Hi Hilda, what role has risk played in your life or career?
I wasn’t the best guitar player or singer, but I ended up leading worship at three different congregations for some 15 years. I had no experience podcasting when I pitched myself to a non-profit to become their podcast host and producer. I started making short documentaries before I had any clue how to make them. And I’d never been a mom before but my husband and I wanted a big family so we had four kids in five years.
In each case, I took a chance on a whim or intuition or hope or foolhardiness. However you look at it, risk-taking is a necessary step when taking on something new. Stepping up to do something you’ve never done before is always a gamble, and, truth be told, it can be regarded as equal parts crazy or courageous.
But it’s also imperative to take risks for any chance at success. In each circumstance enumerated above (whether personal or professional), the gamble paid off. I have sung in front of hundreds. I host and produce a podcast that is 8 million downloads strong. And my documentaries appear on my Holistic Hilda YouTube channel.
Am I any better than the podcaster or filmmaker down the road? Probably not! But I’ve never let inexperience hold me back. After all, everyone–from the most skilled violinist to the most talented gymnast–was at one time a rookie, with zero experience. And I’m sure they’ve also faced obstacles and failures along the way (injuries, concerts gone wrong, etc.) But they took the risk of failure and false steps and persevered until they achieved success.
What gave me the courage to take on the risk of putting myself “out there” before I necessarily had the “right stuff”? It was equal parts belief in myself and my abilities, along with faith in God’s providence and trust that all would work out in the end. As the saying goes, “you always miss the shots you never take.” So at some point, we’ve each got to step up and take a shot (or several) to get to where we want to be.
Can you give our readers an introduction to your business? Maybe you can share a bit about what you do and what sets you apart from others?
Because I needed help, especially at first, and it was given to me, I now `want to pay it forward. I am committed to helping other podcasters get their voices heard–especially in the health/wellness space. This is why I’m establishing a podcast membership group (soon to be unveiled) on my Holistic Hilda website. The idea is to help podcasters (and wanna-be podcasters) who want to help people live their healthiest and best lives. If someone wants to start a show on the benefits of breath work, for example, or plant medicine, or sunlight, or even urine therapy (yes, that’s a thing), or some other facet of alternative health, I want to help them make it happen!
I used to pod coach folks one-on-one until I realized that I could help a lot more people at once if I set up a group. And then, even when I individually coach someone in that space, others can benefit by “listening in” on the insights and advice I give.
This “healthy podcast membership space” is under construction still, so I wouldn’t say it’s been easy. It’s more of a vision than a concrete reality as I write these words. I’ve got a website team overhauling my site to set this up and a business coach helping me frame the program.
But I’m putting in the work (and the money) because I’m convinced that this is going to reach even more people than the Wise Traditions podcast. Because while that show is over 8 million downloads strong (at this writing), it’s still just one show! And there are many more voices that can lift up healthy living. The way I figure it, if I can help 10, 20, 100, 200, 2000 podcasters (for example) then together we reach millions, even billions more.
That’s what I’m about. This is why I go by Holistic Hilda. Because there are so many aspects to healthy living, I can’t possibly broach them all myself. I want to replicate myself (podcast-wise, not cloning-wise, haha) to make a greater dent in the universe!
Until that podcast space launches, I am working diligently–speaking at conferences like Paleo f(x), on retreats like Take Back Your Health, and as a guest on other podcasts (like Wellness + Wisdom)–to promote healthy living. I’ve taken trips to Kenya, Australia, Peru, and Ecuador seeking clues for healthy living, according to ancestral wisdom. For some trips, I’ve sought financial backing through Indiegogo and the like.
Raising money isn’t glamorous (though the images from the trips can come across that way); it’s definitely hard work. But there have been blessings along the way. Here’s one example of a blessing I had when I was preparing for Australia, for example. I needed to raise $20K to cover all of my expenses related to the trip (which included organizing events and speaking, etc.) I asked my favorite supplement company, Ancestral Supplements, to back me. I requested $3K and they agreed to support me with that amount. But a week or two later, they called back and offered me $10K, because they believed in me and my message that much! I didn’t ask for that amount. They graciously offered it to me.
There have been many moments like this throughout the years. I believe that if our desire is to bless the world, to do something good, that’s bigger than our own little lives, God will bless it. If you’re aligned with your purpose and it’s positive, the Universe will have your back. Dream big. Step out in faith. And prepare to watch what happens…with wonder!
If you had a friend visiting you, what are some of the local spots you’d want to take them around to?
I live in DC, so I’d take them all around to the outdoor beautiful spots: the Memorials, the nearby Great Falls (with fun hiking trails) and the National Arboretum.
Shoutout is all about shouting out others who you feel deserve additional recognition and exposure. Who would you like to shoutout?
When I was a fledgling podcaster, I had passion, enthusiasm, and guts. I was eager to reach a broad audience and to get my show on the Apple Podcast charts. But I also had no idea what I was doing–especially when it came to the tech end of things.
That’s when Charlie Birney from Podcast Village stepped in. He reassured me when I felt uncertain about my abilities behind the mic. He pointed me in the right direction when it came to technical know-how. And he even co-authored a book with me to help guide the next potential podcaster with stars in their eyes. I’m forever indebted to him for his generosity of spirit and kind-hearted guidance.