We had the good fortune of connecting with Ian Simon and we’ve shared our conversation below.
Hi Ian, can you walk us through the thought-process of starting your business?
When I started The InstaBooty, I didn’t want to be like everyone else. I watched my competitors and I saw a lot of light weight lifting, a lot of booty bands, I watched a lot of trainers do a lot of the same things, made their classes outrageously priced, and frankly, take advantage of a lot of their clients. I wanted to turn this lane on its head. I wanted to be the complete opposite. If you’ve seen our gym, it’s outdoors in the elements, we focus on developing full body strength, not just making things look great on social media. I also think it is important to coach our clients to have a balanced lifestyle. Let’s face it, Arizona is a fun place, and most people want to enjoy their lives. I refuse to be the coach who restricts people. I refuse to be the trainer who doesn’t practice what they preach. More importantly, I wanted to create an environment where women felt safe, and provide a community of like minded people who wanted to better themselves. The InstaBooty is more than a boot camp or a place where you just go to workout. The InstaBooty has become a group of people who want to be challenge, support each other, and to become the best version of themselves inside and outside of the weight room.
Let’s talk shop? Tell us more about your career, what can you share with our community?
What sets me apart from other trainers I believe is my candid honesty, my dedication to my craft and desire to be the best at what I do. I truly care about each and every single one of my clients, and I demand the best from them because I’m going to give them my best day in and day out. I don’t train them “easier” because they’re women, I train them as if they were elite level athletes. I don’t hold them back or shy them away from anything, and I think it’s important for them to know that we are always trying to put them in the best position possible to succeed inside and outside of the weight room. The thing I’m most excited about is the future. The InstaBooty started out as a last ditch effort to get my foot in the fitness industry. I only had 10 clients back in 2018 and that 8 week challenge I did with them changed my life. From that point, we grew to having 80 in person clients and nearly 130 online members. We are in the process now of creating out own fitness app, we are sponsored by huge fitness brands such as Reign Body Fuel, Fabletics and even have had events with the dating app Bumble. Every year this boot camp has grown and become more innovative with how we reach and promote health and fitness. It wasn’t easy how we got here. I started off my career as a professional football player, having a short stint here in Arizona with the arena football team, The Arizona Rattlers. I ended up retiring because of a broken ankle and long history with concussions. I always trained people in the off-season, but I didn’t take it seriously until shortly after. To be 100% honest, I went through a hard time dealing with substance abuse, depression and other things that derailed me for a very long time. But I cleaned up my act, really applied myself to learn how to become unique, and great at what would end up becoming one of the biggest boot camps in the state. I had to really work on myself first. It wasn’t easy, and despite the dark places I went in my personal life, I don’t think without experiencing those things, I wouldn’t be the person I am today. I’m not proud of a lot of things I’ve done in my early life, but I have become a better human being, a husband and a proud black business owner. Some of the lessons I’ve learned along the way is that you cannot please everyone, and that you will not be everyone’s cup of tea, and that’s okay. Keep it moving. The people who see the value in you, will continue to. Also, never chase a dollar, if you provide value, something original, and stay authentic, you’ll succeed no matter what. What I want the world to know about The InstaBooty is that this is something that is bigger than just building your glutes, or just working out. We are family. We depend on each other. People have joined this and have overcome so many obstacles both mentally, physically, personally and emotionally. When and if you join us, I promise you, you’ve never experienced anything like this. We take immense pride in not being like everyone else.
Let’s say your best friend was visiting the area and you wanted to show them the best time ever. Where would you take them? Give us a little itinerary – say it was a week long trip, where would you eat, drink, visit, hang out, etc.
If you know Brittany and I, you know we love food! One of my favorite places of all time is Taj Mahal, right in Old Town Scottsdale. It’s my favorite Indian restaurant and they will always hold a special place in my heart. When I was playing pro. ball, I would visit them around lunch time and they would always take care of me, make me feel welcomed and spoil me with extra servings. When I was still playing, I was much bigger than I am now, so I needed all the food I could get!
Shoutout is all about shouting out others who you feel deserve additional recognition and exposure. Who would you like to shoutout?
First and foremost, without the support and confidence I’ve received from clients, both past and present, this wouldn’t have become what it is. I appreciate every single one of the women who trusted me to be their trainer and help me become the best coach that I can be. To my fiance Brittany, thank you for always loving me and supporting The InstaBooty and being by my side every step of the way. To my mentor Joe Valdez, without your unwavering confidence and friendship, I wouldn’t had the guts to go through with this crazy idea to build the most successful women’s boot camp in the state of Arizona.
Instagram: personal: @ian.simon55 business: @the_instabooty
Facebook: Ian Michael Simon
instagram: allmightyza (name Zazu Moloi) instagram: the_favelas