We had the good fortune of connecting with Ian Simon and we’ve shared our conversation below.
Hi Ian, can you walk us through the thought-process of starting your business?
The fitness industry is a copycat business. Everyone more or less does the same thing, and it is your job to make yourself standout in a business full of alphas. When I came up with The InstaBooty, I studied who I believed were the best in the business and I observed what they did very well. I also looked at what they could have done better, and that’s where I would provide value. The InstaBooty came to be because I wanted to provide high quality, individualized training in a group setting. Each one of my clients, I know their needs, their limitations, their goals and what they need to eat daily down to the last calorie. My goal is always to provide the best results, a safe and healthy environment both mentally and physically, but also a place where you can just have fun! This fitness world can be an intimidating place for many, and I always stress that diversity and inclusion to all is important. I don’t care where your fitness level is at, who you are, what you look like, I respect hard working people, period.
Alright, so let’s move onto what keeps you busy professionally?
I use the hashtag #resultsmatter for my business because what separates me from everyone else is my consistent, obtainable and real results for my clients. I won’t take all the credit like I used to because I have an incredible team around me from my trainers and physical therapists, my nutritionists at Peak Nutrition, my business partner Joe Valdez, and more importantly, my client’s hard work and dedication. This is a team effort and a community. We at The InstaBooty believe that surrounding our members with a real support system is key to their success. They never have to guess, they never have to worry, we take care of their needs and create a fun and safe environment for all. When I first began The InstaBooty, I was broke, coming out of a bad situation with my mental and physical health, I was basically at my wits end. I gave training one last try, and I literally put every last dollar I had into it. I created the first InstaBooty Challenge back in September of 2017, and I only had 10 clients. After 8 weeks, the progress that those clients had was nothing short of amazing and we blew up after that. I wasn’t in the clear however, we still had to build and brand ourselves to become a respected name in the valley. From that time, we grew from 10 members, to 100 in person clients and over 150 online members. One of the lessons I learned was that, you cannot be halfway in as an entrepreneur. You have to eat, sleep, breath and live your business every moment of the day. You cannot afford to take a day off or slack off because you think you made it. If this is truly something you want to do, you have to make it your life. Your number one priority is to provide value to your clients, period. My brand is about working hard and owning who you are. You control your life, and we coach you that through fitness. I make my training hard because I want you to be mentally and physically strong to handle life! I have women right now who can out squat my male clients. That takes hard work and dedication. I will admit, it isn’t for everyone, but when you come here, and if you stick with it, I promise, you’ll become a better person.
If you had a friend visiting you, what are some of the local spots you’d want to take them around to?
Anytime I have friends come into town, I have to take them to my favorite restaurant, The Mission. It was the first place I ever ate at when I first moved to Arizona and I fell in love with it. The food is some of the best I’ve ever had an I love the atmosphere there. Of course, everyone hears about Old Town Scottsdale and wants the nightlife experience so we would more than likely see some of the nightlife venues. Nature and the outdoors obviously is a big part of what makes Arizona so great and I would 1oo% make the drive to Sedona for them to see the red rocks, some of the trails and downtown area there. I’ve recently become more of a fan of hiking and I would definitely take them to Bear Mountain Trail.
Who else deserves some credit and recognition?
First and foremost I want to thank my lord and savior for giving me this gift to help people. Without him, none of this would be possible. I want to give a big shoutout to the people who helped shape me as a trainer, Gregory “Sweets” Oliver (Levels Fitness), Cornell Key, Joe Valdez (Pt by Joe), and to some of the other guys in the fitness industry, Bret Contreras and Bobby Maximus. Each one of these guys have helped shape me as a mentor or I have learned from them from a distance. To my family who’s always been supportive through my journey as an entrepreneur, thank you for not letting me quit when things got hard and always trying to help whenever you could. To my clients both past and present, thank you for trusting me during our time and helping me grow not only as a trainer and professional but as a man.
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