We had the good fortune of connecting with Jasmine Holmes and we’ve shared our conversation below.

Hi Jasmine, how do you think about risk?
Though I’m not afraid of the unknowns inherent in taking risks, I also don’t take blind leaps. For a while now, I’ve said that I love taking “calculated” risks. I find pushing myself exhilarating but need to have enough knowledge to feel confident in my choice. I like situations where there’s no way I can be certain of an outcome but based on the information that I have the gains outweigh the losses.

This approach to risk has helped me both personally and professionally. My husband and I have bought and sold several houses through the roller coaster that is the Phoenix real estate market. Though we could have easily stayed in place, each of the moves has netted us a huge gain one of which tripled out initial investment.

In my career, taking risks is ultimately about saying yes to things even when I’m certain about what it is. This willingness to jump in has lead to several relationships with influential people and organizations that have built my reputation and success.

What should our readers know about your business?
There are so many lessons that I’ve learned that it’s hard to narrow them down. I learned a lot of stuff the hard way — through trial and error. That’s sort of my thing — jumping into that calculated risk and figuring it out along the way. But I’ve also used my ups and downs to teach others what not do. I share my experiences so that other business owners can learn from my experience and hopefully avoid (or at least lessen) the mistakes that I have made.

I’m also 100% committed to living (and working) in my strengths. I think that society conditions us to achieve greatness by doing the things that we’re not good at (“fixing” them). I say why bother? Rather than struggling at something (which you probably don’t even like), push yourself to go bigger on things that you do well.

I’m not suggesting that you don’t work towards growth. As a life learner, I believe that we should always be learning and growing. But grow doing things that you enjoy not the things that you think you should be “better” at. In my experience, if you like doing something it usually because it plays on your strengths and if you don’t it’s because it’s not a strength. Focus on those things and surround yourself with others that have the strengths (do those things that you don’t like) you don’t.

Any places to eat or things to do that you can share with our readers? If they have a friend visiting town, what are some spots they could take them to?
I feel spoiled living in Gilbert — there’s so much to do right in my backyard.

I almost always take my guests out to eat a Flancer’s. It’s funny because it looks like a hole in the wall and we took like 5 years after moving to Gilbert to try it. Now it’s one of my favorite restaurants — we eat there at least once a week.

And since we’re already downtown, why not catch a show at Hale Theater. I’m not a bit fan of musicals or plays but Iove how the round stage makes the performance so much more engaging.

Shoutout is all about shouting out others who you feel deserve additional recognition and exposure. Who would you like to shoutout?
I want to give a shoutout to my Aunt Marilyn. Without her influence, I would not be where I am today. Though she married young and ended up in abusive relationship, she overcame those challenges and went on to become a top trainer for Waste Management. She is the original girl boss — she had an awesome career and an happy home life. Growing up, I knew that I wanted to be like her and build a successful and fulfilling career.

Website: 910west.com

Instagram: https://www.instagram.com/910west/

Linkedin: https://www.linkedin.com/in/jasmineholmes/

Image Credits
Elaine Kessler Photography

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