We had the good fortune of connecting with Jason Peterson and we’ve shared our conversation below.
Hi Jason, what was your thought process behind starting your own business?
After being inspired by a High School friend’s Father (back in 1985), I always had the dream of becoming a Real Estate Agent which I carried with me for many years, prior to getting into Residential Real Estate back in 2014 (in Frankfurt, Germany). Prior to 2014 I would often meet people who would say: “Hey, you need to get into real estate!” After being laid off at Accenture in 2013, I decided I had best focus on this possibility, so I went for it. After a while with RE/MAX in Bad Soden am Taunus I created my own real estate practice: “LinDion Immobilien” in Frankfurt am Main. We relocated to Phoenix, Arizona in 2018 and by November of 2019 I had my Real Estate Salesperson license for the state of Arizona. Residential Real Estate provides me the perfect stage to focus on all my skills, talents, and interests. Instead of just accounting or just photography/videography, my love for meeting and working with people – assisting them professionally – my attention to detail, systems, sites & tools, as well as marketing and meticulously following processes, working as a Real Estate Professional gives me the opportunity to touch on all of these, and many more focuses of work which I am all very passionate about.
What should our readers know about your business?
Establishing myself as a Real Estate Professional over the past seven (7) years has cost me thousands of dollars; it’s an incredible investment that must be well thought through. You must investigate the true work requirements of running a successful real estate business – interviewing many, different people – to ensure that most of the work you’re going to be doing is also in alignment with your hobbies and interests; you must be passionate about the work as it will become your life! I believe you must be tech-savvy (very tech-savvy), and be able to work with dozens of systems, sites, and tools at once – being able to see the bigger picture and how everything is connected. You must also be curious and want to consistently being in “learning-mode”. After developing, publishing, and deploying hundreds (thousands) of marketing pieces, levering everything pertaining to social media, I find that good old fashioned (live) relationship building and truly expanding your sphere of influence is without question the only way to make it work, on top of helpful article-based blogs and/or videos to demonstrate your knowledge and show current and future prospects (clients) who you are. Branding is also key – you may end-up jumping from one brokerage and/or team to the other until you finally find the nest you perform best in or from.
Any places to eat or things to do that you can share with our readers? If they have a friend visiting town, what are some spots they could take them to?
Assuming it’s August, we would definitely visit Prescott, Flagstaff and Sedona. Then we’d go tubing down the Salt River at least twice. In October (for Halloween), we would visit the many neighborhood haunted houses and visit Lake Saguaro in hopes to catch a glimpse of the wild horses rushing into the lake for a drink. In February we would visit all of the 36 Historic Districts in Phoenix, Old Town Scottsdale, go hiking up Camelback, and Pinnacle Peak and many other hiking trails and not to forget, going for a ride on the Dolly Steamboat at Canyon Lake. There are so many other beautiful places to visit – if you do come to visit, come multiple times, and stay for a couple of weeks. I could go on and on.
The Shoutout series is all about recognizing that our success and where we are in life is at least somewhat thanks to the efforts, support, mentorship, love and encouragement of others. So is there someone that you want to dedicate your shoutout to?
Absolutely! Her name is Verena Joerss and together with her husband Werner, they both taught me the ropes of becoming a successful real estate agent. They still run their RE/MAX Immobilien Concept Marketing practice in Bad Soden am Taunus; just outside of Frankfurt am Main, Germany. I lived and worked in Frankfurt, Germany for nearly 30 years (my entire, past adult life prior to relocating to Phoenix, AZ). In addition, I would like to thank Jason Sellers at AXIS Property Advisors for teaching me how to ride the “real estate bicycle” in the United States (Phoenix, AZ to be precise, of course). Jason Sellers provided me the opportunity to establish those basic skills during my first several months.