We had the good fortune of connecting with Jay Brown and we’ve shared our conversation below.
Hi Jay, we’d love to hear more about how you thought about starting your own business?
When I started thinking of Fatal Flaw, I was still a young amateur artist. I would draw countless hours in my room and if not that, then I was out looking for the next car show or event. I thought “why not mix them both?” I started drawing and designing so that others in the automotive community could relate to. Drawing had always been an outlet for me and being able to get that out there and have it reach so many that have a passion for cars like me, makes that original dream come true.
Alright, so let’s move onto what keeps you busy professionally?
I don’t think that I have much that sets me apart from others in the sense that I create something that is personal. A lot of artists create with a personal concept that inspires them. I think what sets me apart from everyone else is the way that I reach them. It is not about just making something that people can nod their head to. In my opinion its about speaking directly to them without words.
I have always been on the artist side of things and that is something that started when I was young and just drawing my favorite cartoon characters. I started Fatal Flaw with just a sketch book and paper. Making stickers out of my bedroom and posting them online before they started to catch some attention. I consider myself a graphic designs and illustrator but I did not go to school for such things. I am self taught and all lessons have been learned from trial and error.
What I would want the world to know about my brand and story is that there is nothing without community. Finding your people is everything. It is unlike family and that is something I think everyone should understand. Without the automotive community, I don’t think I would be where I am at nor as happy as I am. I constantly push for customers and friends alike to find a place they feel they belong because that is the place that will make them the happiest.
If you had a friend visiting you, what are some of the local spots you’d want to take them around to?
If I had a friend visiting, I would take them out almost every hiking trial in the north valley. Not being from Arizona originally myself, I think there is a misconception on what can be done out here. We probably start at the Fossil Creek before heading to other creeks and crevices out here.
I would then take them to a place called Clever Koi. A small restaurant in Phoenix that has been a personal favorite since I am a Japanese enthusiast myself. They have such good vibes there and the service is as great as the food.
Lastly most of the hangouts could be anywhere from an arcade to the drive in movie place on the west side called West Wind in Glendale. But of course I would take them to the various car meets here in the valley. There is something about finding the quaint community gatherings since that where the people are.
Shoutout is all about shouting out others who you feel deserve additional recognition and exposure. Who would you like to shoutout?
I would like to dedicate a shoutout to my parents for believing in me. They might not have understood my change in my direction career wise but they were always supportive from the beginning of my journey with creating Fatal Flaw.
Colton Blackmore @sixspeedsoul (IG)
Nominate Someone: ShoutoutArizona is built on recommendations and shoutouts from the community; it’s how we uncover hidden gems, so if you or someone you know deserves recognition please let us know here.