We had the good fortune of connecting with Jenni Pollack and we’ve shared our conversation below.
Hi Jenni, what is the most important factor behind your success?
Defining ‘success’ could be a whole topic on its own, but I can speak to the reason why I believe my business is growing, and why my brand has developed a devoted following. The most important factor in those successes is authenticity. I certainly do not know everything that I’m doing, I make mistakes, and as any small business owner will tell you, there is a ton of learning as you go. But through the trials, errors, wins and successes, at the core of everything I do is my authentic passion. I love what I do, I love why I do it, and I care genuinely about creating relationships with my clients and customers. I treat every single-candle order the same way I treat a 1000-candle order. And I care about making the best quality candles I possibly can so my customers have the best experience possible. If you practice this care for your product or service, express humility, and exude charisma and passion for what you do, people will connect with and support that. And that translates to purchases, loyalty, and sustainable growth.
What should our readers know about your business?
Candles are fairly easy to come by. You can buy candles in many places in varying sizes, colors, shapes, scents, ingredients and price points. What I would love for your readers to know about Light + Bark candles is what sets us apart as a candle company. At the bare minimum is our quality: Our candles are made from the cleanest possible ingredients, including 100% natural soy wax, all-cotton wicks, and toxin-free fragrance oils. We buy only the cleanest and safest ingredients possible so our candles are safe to burn in your home around your family and pets. Speaking of fragrance oils, all of our scents are proprietary blends that we carefully curate for your at-home experience. We create scent blends that are meant to be mood-setting and memory-forming, and you won’t find our signature scent blends anywhere else. Last but not least, what sets us apart is our heart. We were formed with a genuine mission to improve the lives of shelter and rescue dogs and the people who love them, so we give back from every single sale we make to local shelters and reputable rescues.
Any places to eat or things to do that you can share with our readers? If they have a friend visiting town, what are some spots they could take them to?
I love my city and state and there’s so much to see and experience! Given only a quick week trip, I’d make sure to hit some of my favorite highlights which largely center around food, drink, and casual fun (Covid permitting, of course). We’d spend a few days in the valley visiting some of my favorite places, which are local, chill, and have heart. Food and drink itinerary would include sitting at the bar for some beers at Wandering Tortoise and Greenwood Brewing; having burgers with dogs on the patio at OHSO Arcadia; grabbing sandwiches or whatever the weekly special is at Worth Takeaway; doing some browsing and staying for iced teas, salads and a tuna melt at La Grande Orange; getting wine and bruschetta at Postino; and definitely fitting in some proper Mexican food and margaritas at Frank & Lupe’s or Cocina Madrigal. I’d plan their visit during spring or winter so we could spend some time enjoying the perfect outdoor weather, like doing outdoor yoga at The Farm at South Moutain; going to a spring training game where we can sit on the grass and watch with beers; visiting a local outdoor market (Phx Flea or Phoestivus are my favorite during the non-Covid holidays); walking and shopping local spots in Old Town Scottsdale (browsing at Rolling Rack, coffee at Schmooze and photos at the horse fountain), Downtown Mesa (for local lotions and soaps at Barrel + Bloom) and Downtown Gilbert (for cute home décor and gifts at Studio 223), and walking our dogs around the lake at Chaparral Park. Some of my favorite and the most beautiful parts of Arizona are up north, so we’d also spend a couple of days visiting Sedona and hiking West Fork, going wine tasting in Jerome, popping over to Flagstaff and eating as many sandwiches as we can from Proper Meats + Provisions, and washing it down with Tower Station IPAs at Mother Road Brewing.
The Shoutout series is all about recognizing that our success and where we are in life is at least somewhat thanks to the efforts, support, mentorship, love and encouragement of others. So is there someone that you want to dedicate your shoutout to?
My mom deserves a tremendous shoutout! She has been by my side putting elbow grease into my business since I came up with the idea three years ago. To this day she still spends long days in the studio next to me helping me pour candles, doing my business accounting for me, running packages or errands or manning shows and events for me when I can’t be in two places at once, and making sure to bring me food when she knows I don’t have time to cook for myself. She believes in and encourages me and is definitely integral to my successes.
Flash & Hound Pet Photography, Denise Karis Photography, Light + Bark Candle Co, Ryan Abraham