We had the good fortune of connecting with Jessica Leila Adnani and we’ve shared our conversation below.
Hi Jessica Leila, can you share your perspective on how you feel EQ and IQ affect happiness? How does each affect success?
I personally think EQ trumps IQ, always. There is never a situation where your emotional intelligence will not guide you whereas IQ does not possess that capability. While I do believe it’s important to be smart, there is nothing more valuable in relationships (family, friends, lovers) than being able to emotional understand and respond to others. I think that people who possess a high EQ are generally happier and more perceptive of reality. It allows people to connect with others on a much deeper level. I feel people who possess a higher IQ vs EQ would feel a bit isolated socially and find it harder to connect and build deeper relationships. After dating someone with a very high IQ and a very low EQ, I can truly say that forming a lasting, emotional connection was incredibly difficult and time consuming HOWEVER it was not impossible.
Can you give our readers an introduction to your business? Maybe you can share a bit about what you do and what sets you apart from others?
I founded Personalized Solutions in January of 2012 in Washington, D.C. I was 22 years old at the time and I had absolutely nothing to lose besides $85,000 worth of student loans. What began as an elite concierge service provider working with the who’s who of Washington, D.C. has since evolved over the years. When I first got started we were doing everything from vacations to installing computer software, to helping clients organize their lives and their closets. What helped set us apart was our ability to smooth the edges of Washington’s elite and establish a deep level of trust. From locating the prescription medicine a client forgot in Paris, to finding the best tickets to the must-see Kennedy Center event, mapping the trip to Staniel Cay or designing a clients website – we truly were doing it all and doing it at a high level, with a smile. Upon moving to Arizona in 2018 I knew things needed to shift in order to build the business quickly in a new state. I thought long and hard about the things I enjoyed most in business and what I’d prefer to never to do again and that led me to a beautiful stage of clarity and refinement. Now, we are laser focused on three arenas: branding, public relations and event planning for athletes, entrepreneurs and nonprofits. Honing in on my true talents as an entrepreneur only made my team stronger and it helped me fill in the missing puzzle pieces which fortunately has led us to being incredibly busy, even during a global pandemic. However, while many things have shifted some things have stayed the same. As I was quoted in the Washington Post in 2014, my vision has always been a coast-to-coast consulting business that has a solid stream of residual income. Now, nine years in, my team and I are finally in the process of making that dream, a reality. Our west coast operations are based out of Scottsdale and this year we are in the works of forming an office in Dallas, Texas and we are headed back to where it all began, Washington, D.C. A few lessons I’ve learned along the way is that clients do not land in your lap. You have to be networking constantly, you need to figure out your social strategy (we’ve recently launched a podcast and youtube channel), and you cannot be lazy. There is absolutely no room for excuses in business, especially a boutique business. Every single decision we make as a team has a consequence so the key to building quickly has been: discuss, decide, move, evaluate, pivot, move again. What I love the most about my team is that we are all willing to do whatever is necessary to succeed and to bring the highest level results to our clientele. Another lesson is that when you truly love your clients, work rarely feels like work. They say business shouldn’t be personal and to that, we disagree entirely. Lastly, be direct, Look people in the eye, stay upbeat, manifest the success you desire. Your mindset will dictate your future, 100% of the time.
If you had a friend visiting you, what are some of the local spots you’d want to take them around to?
Eat/Drink: Ocean 44 for dinner, The Henry for brunch, Crujiente for tacos, Toca Madera for margaritas, Elements at Sanctuary for dinner, Diego Pops for dinner, Snooze for breakfast. Visit: Desert Botanical Garden, Squaw Peak hike, Sedona for the weekend stay at La A’uberge. Rent kayaks at Tempe Town Lake. Boxing class at Title Boxing Club Arcadia. Private workout with celebrity trainer Pierre Batraville at ATHLETEIST. Pool day at Andaz Scottsdale or Four Seasons Troon North. Spa at The Phoenician.
Who else deserves some credit and recognition?
I’d be lost without both of my parents. My dad James has always instilled the belief in me that I can be and do anything I want in this world. He never raised me to be scared of the world and he always supported my wildest endeavors, no matter how short lived they may have been. My dad has also been my best friend in my adult years. I know I can ask him anything and he will guide me as best he can, nothing is off limits. My mother Valerie is the most creative person I know. Her creativity has given me the ability to design beautiful events for our clients. My mom is also the world’s best volunteer – she has helped me with every single big event we have had in Arizona and I am incredibly grateful for her. I know there is nothing my mom can’t handle, she is my hero.
Other: Pretty, Personalized Podcast – www.personalizedsolu.com/prettypersonalized
Marion Rhoades Photography
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