We had the good fortune of connecting with Jessica Moore and we’ve shared our conversation below.
Hi Jessica, what role has risk played in your life or career?
I have always been a risk taker, its in my nature, but always with healthy caution and forethought. You cannot move forward, grow, or realize potential and opportunities without taking risks. I’m always telling people, “just be the Nike Symbol” – just do it! In my design business I am paid to assist in making decisions that people otherwise may be overthinking or do have enough knowledge to make a decision. One of the career risks I took back in 2005 was to open a Retail/Design location in Flagstaff Arizona. There were many factors and decisions that were considered and the ultimate goal was to gain both commercial and public design work. It paid off and we were hired by many private summer home owners as well as received the contracts to design all the commercial residential product for one of the largest residential golf communities. The economic crash of 2008 brought more serious decision making and had to move all operations back to Scottsdale. It was the appropriate decision to make for the times and in the end we learned a lot, and were able to take advantage of all the opportunities that came our way as a direct result of taking the risk. I apply the same principals to my personal life and in return have been able to take advantage of amazing opportunities and adventures!
What should our readers know about your business?
Because I have 3 different careers/business I would say being a multitasker and very organized is key! I went to school for design, but really learned the most in the trenches and in hands on projects. In 1998 after moving from Seattle to Arizona I continued with design work, but had to reinvent my clientele as I was “new” in-town. This lead to a larger residential design portfolio as I was doing primarily commercial design in Seattle. At the same time I opened Cactus Marketing INC (a Direct-Mail Marketing Auto Industry) with my husband. This is where multitasking and organization was a must. In 2008 when the entire country was revaluating business I decided to take the time to get my real estate license which was a no brainer since I always seemed to be involved in with my design clients home purchasing and selling process in one way or another. After 30+ years in the Design World, 24 years in Advertising and 13 years in Real Estate I have learned a bounty of lessons and knowledge. There were and continue to be challenges every day, month, year but in the end it all makes for a better success~ I would say the biggest lesson over the years I have learned is not to sweat the little stuff or even the big stuff as it will all work out if you put in the work and attention to detail
If you had a friend visiting you, what are some of the local spots you’d want to take them around to?
I live and work in Carefree/Cave Creek – the very very farthest North end of Scottsdale, Arizona. I guess it would depend on the visitor, but the local flare, food and fun of this area is very unique and charming. We have the quiet beauty of Carefree with a local every Friday Farmers Market, the largest Sundial in the USA, evening outdoor concerts, outdoor group yoga and weekend Seasonal Wine and Art Shows. Cave Creek is a famous for many things and a tourist hotspot for anyone wanting to do a little “country”. I always try to take new guests to a night of live bull riding at the famous Buffalo Chip and head next door to Harold’s Coral “Steelers Country” for my favorite Harold’s spaghetti, live music and dancing. A trip up to Sedona is always an amazing trip and beautiful year round. Its fun to take guests up thru Jerome and the Prescott valley to some of our wineries if time permits. I never pass up a chance to treat my guests to a night in Scottsdale for shopping at Kierland/Quarter and dinner at my favorite Dominick’s or even further south down Scottsdale Road to Old Town for the same with dinner at one of Dominick’s sister restaurants Ocean 44 or Steak 44. Another favorite with amazing views of Paradise Valley is the Sanctuary’s Jade bar and Restaurant. Of course for the willing I would take them for a hike of my local Black Mountain or equally strenuous Camelback Mountain.
The Shoutout series is all about recognizing that our success and where we are in life is at least somewhat thanks to the efforts, support, mentorship, love and encouragement of others. So is there someone that you want to dedicate your shoutout to?
I could not have done the amazing things in my career without the hard work, loyalty and friendship of the #1 Chaos coordinator-dynamo Kelly Miller whom we hired to manage the retail location mentioned In Flagstaff. Kelly also worked for my at my advertising firm Cactus Marketing and I told my business partner Angie Walls that if we were going to make the leap to open we could not do it without Kelly. Thankfully she agreed to take on the HUGE task and was #1 reason for its success!