We had the good fortune of connecting with julie Xander and we’ve shared our conversation below.
Hi julie, is there something that you feel is most responsible for your success?
The most important factors behind my success are consistency and authenticity. vlogging or blogging is all about about being seen. It is also very much about posting new, interesting content 24/7 that you wholeheartedly believe in. So many influencers post on products and clothing that they have been paid to promote rather than what they personally believe in and want to promote. This can be a difficult choice sometimes but when you look at the big picture, you see the importance of staying true to yourself. The followers can feel this as well
Let’s talk shop? Tell us more about your career, what can you share with our community?
I am an influencer, brand ambassador and fitness expert. What exactly does that mean? Well, I promote businesses and brands in a fun, entertaining but educational manner through social media. I received my degree in exercise physiology/pre-med thinking I would go on to medical school but wound up falling in love, getting married and having 3 kids. I have never been one to sit at home so while raising my kids I taught aerobics at a few different gyms, and worked at Neiman Marcus selling clothes very part time. Fashion was also a huge passion of mine and I really needed a reason to get dressed up everyday. As the years went on, the kids got older and I had more free time to represent a jewelry line and then after that I became the national spokesperson for a body and skin care line called Whish Beauty. This is where I found my true calling. I was traveling the country training employees about this amazing skincare line as well as speaking at fun engagements like the Nordstrom trend show. I also had the opportunity to go on QVC a few times. Part of my position was to also manage our PR firm so anything they did had to be approved by me. We decided about 7 years ago we should pay for an influencer (blogger) to do a video on the products. I receive the video to approve and I was shocked at how lousy the video was and how much money this young woman was getting paid to do it. Why you may ask? She had a large enough following to demand that price. At that moment I realized I was missing out. I had the opportunity to share my passion and experience about fashion, fitness, and beauty to a much larger audience. I quit my job at that moment and set out to get a following. I figured, “how hard could this be?” I know so many people and I have so much experience. Though I absolutely love what I do, this is not an easy career choice. It takes time, consistency and lots and lots of work. I pride myself on only promoting brands and products that I truly believe in. It has taken 5 years to build up trust with my followers and that is everything. Follow my page and I will present things you want, things that you have never heard of but mostly I will share amazing people who are trying to get their businesses and products off the ground and you can feel sure if you use them, you will be happy you did and get a Jules discount while doing it.
Any places to eat or things to do that you can share with our readers? If they have a friend visiting town, what are some spots they could take them to?
Oh wow tough question. Well I live by the Scottsdale Fairmont Resort so that is a definite must. The hotel is gorgeous, with the most amazing spa, great restaurants, pool and fun outdoor bar. A favorite restaurant of mine is Sumomaya with the fun interior and mix of eclectic food. Something every person needs to try at least once is cryotherapy so I would definitely head over to US Cryotherapy for some fun freezing and recovery. A great place to go after a night of drinking as well. The infrared sauna will help to flush out the toxins. Scottsdale Fashion Square has become a premiere mall so that would definitely be on the list as well as some boutique shopping at Amy Atelier, Mae and Marie and I boutique.
Who else deserves some credit and recognition?
My shoutout would go to my parents for always believing that I could do whatever I set my eyes on. My entire family, which includes 3 brothers are all entrepreneurs so that has helped as well.
image credits to Trent Brown