We had the good fortune of connecting with Katy Craft Lim and we’ve shared our conversation below.

Hi Katy, can you walk us through the thought-process of starting your business?
I am a feminist, sports-enthusiast, and sun-lover! If the sun is out, I want to be outside and in motion:) I’m also very practical and value comfort, so whether I’m taking a walk with friends, a neighborhood jog, or just running errands, I want to stay comfortable. So about 5 years ago, I came to the realization that us women, didn’t have the proper headwear to keep us cool, sun protected, and comfortable. I would go to sporting goods stores looking for a good running hat and try dozens and abandon them after a couple weeks due to poor fit or limitations in function. I started to become annoyed. How can there be dozens of options for men and so few for us, gals? It seemed to be an obvious answer…we were the after-thought. And the feminist in me simply could not settle anymore! So, I carefully made my list of issues that had to be corrected to ensure proper female fit, form, and function and the mission behind VimHue was brought to life!

Years have passed, hurdles have been jumped, molds have been broken…..and the mission of VimHue is as clear today as it was day 1….we must deliver quality performance/athletic headwear for all women.

Can you open up a bit about your work and career? We’re big fans and we’d love for our community to learn more about your work.
My personal story has molded the VimHue brand. I was born in eastern Kentucky and was raised in the late 80s and 90s. Sports and athletics were a way of life. There was no social media and we still picked up the land line to call our friends (although we did upgrade to 3 way calling sometime in middle school;).But basically, time was spent playing outside with friends and sports were a big part of that. I wasn’t the kid who liked to stay inside and sports in small town USA kept it interesting.

I am the first person in my family to graduate college (on 2 full academic scholarships)…except I really didn’t graduate. I was accepted into Optometry school at a top ranked program after 3 years of undergraduate studies. I did graduate with a Doctoral degree 4 years later from The Ohio State University College of Optometry 🙂 I went on to a successful career in private practice and always found satisfaction from helping people solve problems.

As I did like to self-identify as a good problem solver, I kept confronting an every-day issue of my own. I was in my mid 30’s and keeping in shape with yoga and jogging except age was catching up to my skin with all the years of fun in the sun (remember..it was the 80/90’s youth). I needed to start wearing a cap to protect my skin and eyes during my runs. But I couldn’t. They didn’t fit properly and I would be so uncomfortable that I would give up. The feminist in me saw the writing on the wall that we had been over-looked in this market…and that just would not do!

Let’s say your best friend was visiting the area and you wanted to show them the best time ever. Where would you take them? Give us a little itinerary – say it was a week long trip, where would you eat, drink, visit, hang out, etc.
In spare time, you can find me on the golf course, hiking Camelback, pool side, or playing with my adorable 2-year old niece, Evie. When friends come to visit, I take them on as many outdoor adventures as possible. Hiking, kayaking, golfing..everything AZ has to offer..followed by In-N-Out Burger, of course!

Who else deserves some credit and recognition?
I surround myself with a community of people that have common goals and aspirations. Our mission is to support, encourage and empower women and girls in doing whatever activities make them healthy and happy. All while being comfortable in their own skin. Locally, we are lucky to support and sponsor Girls Golf of Phoenix as we share the same vision of a brighter future through teaching, engaging and inspiring young girls to dream big and build healthy habits and friendships that support them throughout life.

Website: www.vimhue.com

Instagram: @vimhue

Facebook: @vimhue

Image Credits
Giulia Paulet

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