We had the good fortune of connecting with Kelley Shaw and we’ve shared our conversation below.

Hi Kelley, we’d love to hear more about how you thought about starting your own business?
My main focus was accessibility and beauty. I hand pick my vintage items based on uniqueness, quality and spirit. I wanted people to come in and be inspired to do something that they had never done before or go somewhere new. I wanted things to be affordable so all types of people would come in. I did not want to create something in which the community that I came from could not afford something they wanted.

Can you open up a bit about your work and career? We’re big fans and we’d love for our community to learn more about your work.
I want all women to understand that they can start at any time. Whatever that thing is they want, they can start at any age or stage in life. I started my business when I was 30 in a town of 750 people. It’s going to look a million different ways for folks the point is that you make a move. There are far worse things than a business that doesn’t make it. The real failure is not ever taking a step. That’s the biggest challenge really. Fear will be present when you are starting something new but you act anyway.

Any places to eat or things to do that you can share with our readers? If they have a friend visiting town, what are some spots they could take them to?
I am a mountain girl through and through and I mostly go it alone. I’m no tour guide if you are looking for city things!

Who else deserves some credit and recognition?
My family for accepting who I am and my commitment to myself. My community for showing up and shopping with me on those snowy days when no one else was out. All customers who purchased, shared posts and sent more people my way. The book The Rise by Sarah Lewis who redefined failure for me and so many others.

Instagram: @shopmountainvsmoon

Twitter: @shopmountainvsmoon

Facebook: Mountain vs Moon

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