We had the good fortune of connecting with Kelly Roberts and we’ve shared our conversation below.
Hi Kelly, we’d love to hear about how you approach risk and risk-taking
You cannot be an entrepreneur without being a risk-taker, at least to some degree, I have always taken calculated risks because I know that I will never achieve my goals without taking that leap of faith. I’m on my second business, and while my first didn’t quite succeed, it was a learning experience for me so the risk paid off in that it paved the way for my future. My first business was a clothing brand, so there was a ton of overhead. I put a lot of planning into it, but any business with overhead is going to have an inherent risk. The brand didn’t quite take off to the degree that I had hoped, but I discovered in the process that I’m actually a much stronger marketer than I am a designer. This ultimately led to me starting my marketing agency, which has been very successful. I don’t know that I would have gotten to this point if I hadn’t taken the risks I had earlier in life and learned what I did along the way.
What should our readers know about your business?
I own a digital marketing agency called Kelly Roberts Digital Marketing LLC. I specialize in digital advertising on the Google Ads platform, as well as Microsoft Ads and Facebook Ads. I started my business in February 2020 after leaving my job as PPC Manager at a marketing agency called GetVisible. I had started working on my own clients in my spare time months before quitting my job, and I waited to quit until I had enough clients to at least pay my mortgage and survive. It was still a scary feeling to quit a stable job, but I knew I had to do it for my own happiness and pursuit of success. The timing was not great, as you can probably tell. I started my business right before the pandemic hit, and ended up losing half of my clients due to it. It was a rough start, but I persisted and was able to recover by June 2020 and my business started really taking off. I was determined to never go back to being employed by someone else again, and that really lit a fire under me. Before starting my business, I thought my weakness was going to be the sales aspect. I knew I was great at what I did, but I really didn’t have experience with sales. This was the area I really worked on improving during the pandemic and my confidence started improving. Having to really fight to keep my business alive during a pandemic actually forced me to better myself and work on areas that I thought were weaknesses. I learned that you can overcome any obstacle if you really work at it and don’t let your insecurities get in the way.
If you had a friend visiting you, what are some of the local spots you’d want to take them around to?
Whenever I have a friend in town, I always take them hiking since I love the outdoors. Tom’s Thumb is one of my favorite hikes. I also like taking people to Papago Park just to walk around and explore. If they’re into live music, I’ll take them to my favorite spot which is the Rebel Lounge. You can always find me at Emo Night!
The Shoutout series is all about recognizing that our success and where we are in life is at least somewhat thanks to the efforts, support, mentorship, love and encouragement of others. So is there someone that you want to dedicate your shoutout to?
I would like to thank my best friend, Dan Bergano, owner of Norba Design, for always believing in me and mentoring me on my journey as an entrepreneur.