We had the good fortune of connecting with Keira Jones and we’ve shared our conversation below.
Hi Keira, putting aside the decision to work for yourself, what other decisions were critical to your success?
The most important decision I’ve made in my business was definitely joining a mastermind group led by one of the most reputable social media experts out there, Rachel Pedersen. At the time, this year long commitment was a HUGE investment, but my husband gave me the push I needed to pull the trigger.
Joining Rachel’s mastermind gives me community, strategic input, and keeps me up to date on the latest social media trends and tactics. The group is part coaching, part community, and part online course.
This has helped me grow in so many ways, but more than anything, it’s given me the confidence to see myself as a true expert, and charge what I’m worth. Since joining, I’ve more than doubled my income, and have also grown to over 20,000 TikTok followers thanks to Rachel’s strategy and guidance. I love that I also have such an experienced and wise community of marketing experts to reach out to when I need support, strategy, or advice.
What should our readers know about your business?
I’m a social media marketer and digital strategist. I specialize in TikTok and Pinterest management, and also offer online course creation, marketing, and launch strategy.
What sets me apart from other social media manager is my focus on organic Pinterest and TikTok strategy. I’ve seen first-hand the incredible results TikTok can deliver for your business, yet so many businesses have yet to tap into the power the platform holds. We’ve all watched as Instagram has tried to “catch up” with TikTok by launching Reels. Video is the future of marketing and social media, and the sooner a brand can embrace that, the more successful they will be. Most social media managers don’t yet offer TikTok management, since it is much more complex than Instagram or Facebook management. But I’ve developed a system that works for both me and my clients!
I also have seen incredible wins for my clients on Pinterest, such as:
-3 Million monthly viewers
-$18,000 in revenue in 90 days, driven from Pinterest traffic
-Doubling website traffic as a result of Pinterest traffic
Pinterest is another incredible channel for website growth and sales, but many brands underestimate, or forget about Pinterest marketing all-together.
Throughout my time as a freelance social media manager, I’ve learned that so much of marketing and social media is trial and error, and experimenting with what does and doesn’t work for EACH client. Every client, account, and platform is different. It’s also important to stay up-to-date on the latest strategies and trends, as social media changes QUICKLY, and often.
Let’s say your best friend was visiting the area and you wanted to show them the best time ever. Where would you take them? Give us a little itinerary – say it was a week long trip, where would you eat, drink, visit, hang out, etc.
Oh my gosh, I have so many! My favorite part about living in Phoenix is all the amazing food and shopping.
My favorite spots in the city are:
Uptown plaza – Flower Child, Chula Seafood, Sushi Vibe, and Sweatshop Central for a good workout!
Restaurants – Buck & Rider, Citizen Public House, Toca Madera, Chantico, Joyride
Shopping – Lifestyled Co, Fashion Square, Scottsdale Quarter
Who else deserves some credit and recognition?
As I mentioned earlier, I definitely owe SO much of my success to the community in my mastermind group. So here’s a huge shoutout to Rachel Pedersen, who holds nothing back and teaches us advanced strategies that WORK. Both to build our businesses, our confidence, and to grow our client’s social media presence.
My husband has also been my biggest supporter throughout my journey. I quit my corporate job almost 4 years ago, and have had a variety of different careers and side-hustles since then. He’s stuck by me the entire way, always encouraging me, and never sowing doubt.
Other: TikTok: https://www.tiktok.com/@thekeirajones?lang=en Email list: https://view.flodesk.com/pages/6091c20e48d03c56477db6c3