We had the good fortune of connecting with Kim Kendall and we’ve shared our conversation below.
Hi Kim, where are your from? We’d love to hear about how your background has played a role in who you are today?
I grew up in a town of 450 people in South Dakota. Clothing wasn’t easily accessible and I struggled to be able to develop an individual style in how I dressed. It was frustrating. I wanted to own a boutique to give everyone an opportunity to look and feel good. I love educating women on fashion and what looks good and seeing them grow in confidence thanks for their clothing choices. I love that shopping has evolved from in-store experiences to online. I began as a brick and mortar store and now have evolved to online only. I am able to educate my customer through Facebook Live selling. It’s been so fun to go through this evolution with my business. I especially love that thanks to online shopping and social selling, even those who live in smaller towns and don’t have the access to stores can still shop and feel confident in what they wear.
Alright, so for those in our community who might not be familiar with your business, can you tell us more?
I own Clothes Minded, an online women’s clothing boutique. I am absolutely in love with clothes and making women feel good about themselves thanks to their clothing choices. I want women to get compliments wearing the wonderful items I have helped them select. I have a passion for selecting outfits and clothing items that are easy and comfortable as well as flattering and fun. I have over 35 years of retail experience working in chain stores and specialty stores. I also have a degree in fashion merchandising. I opened my first brick and mortar boutique 8 years ago in Ahwatukee. It was the greatest thrill of mine to open that store and share my love for fashion with the world. Sadly, my store was not as successful as I had hoped it would be. I believe the location I selected was less than ideal. I closed my store and joined another boutique in a partnership which also ended up closing. I made a third attempt, joining another boutique in her location which ended up closing as well. I believe in perseverance and wasn’t going to give up just because things were difficult so I started my online boutique. It has been challenging learning something new, but I am determined and my passion propels me. I believe I bring a unique perspective to women’s fashion, that women deserve to look and feel good regardless of their age.
Any places to eat or things to do that you can share with our readers? If they have a friend visiting town, what are some spots they could take them to?
I would take them to Aji Spa, a hidden gem near Ahwatukee. I would also take them to my favorite workout spot, Pure Barre to get a little sweat sesh. I would love to take them on a tour of Fabric, one of my favorite places, a fashion incubator in Tempe. We would finish with lunch at Perfect Pear. I am a huge local business advocate so these places are all local treasures. Of course we would spend lots of time checking out some of my other favorite local boutiques, but only after we had a fashion show featuring all the lovely finds I have stocked in my home boutique warehouse! We also would spend time lounging by my amazing pool and getting lots of healthy vitamin D.
The Shoutout series is all about recognizing that our success and where we are in life is at least somewhat thanks to the efforts, support, mentorship, love and encouragement of others. So is there someone that you want to dedicate your shoutout to?
Well I’d love to shoutout my husband and family, they have supported me in my career choice when being an entrepreneur and business owner hasn’t always been easy. I especially find my motivation in being an example to my children of hard work and perseverance.
Sincerely Photo AZ