We had the good fortune of connecting with Kristin Arnold and we’ve shared our conversation below.
Hi Kristin, what is the most important factor behind your success?
When I started my business (1993), I created a business plan to help me think through all the elements of running a successful business. Most people think a business owner writes a business plan to obtain bank funding, but I found the process of writing and updating my business plan to be one of the cornerstones of my business. At the end of each year, I take a few days off to review the year and think about the next three years. This strategic planning process has allowed me to continually reinvent the business and stay relevant to my clients
What should our readers know about your business?
Where do I start? I’ll try to limit it to a few! As an active-duty officer in the Coast Guard, I decided to launch a consulting practice toward the tail-end of an economic crisis (who does that?). Coming from a rather regimented world into a boot-strapping entrepreneurial venture, I reached out to several mentors and organizations for help. I’ve learned that you can’t do everything, but you can figure out what you do best. Focus on your “unique ability” and get others to help you with the rest. The tendency these days is to rely on technology yet I find that some automated solutions are overly complicated. Master the basics. Understand what is involved in the task, project, or initiative. And then figure out how best to accomplish the task. Finally, your business will evolve. As I look back over the years, about every seven years, I go through some leap, transformation, or reinvention. Perhaps it is the seven-year itch that I get bored with doing the same thing OR the marketplace changes so much that it forces me to rethink the business plan. OR maybe a bit of both!
Let’s say your best friend was visiting the area and you wanted to show them the best time ever. Where would you take them? Give us a little itinerary – say it was a week long trip, where would you eat, drink, visit, hang out, etc.
I miss Greasewood Flats. That was always our go-to spot to hang out. Nowadays, I would take them to the US Egg on Shea and Scottsdale for breakfast, The Desert Botantical Garden to walk around and have lunch, and then go to the Sanctuary for sunset cocktails. We would then go back to our place to relax and BBQ a steak dinner. Kinda boring, but I travel alot and just like to relax with my husband and friends!
The Shoutout series is all about recognizing that our success and where we are in life is at least somewhat thanks to the efforts, support, mentorship, love and encouragement of others. So is there someone that you want to dedicate your shoutout to?
The National Speakers Association (headquartered in Tempe!) was instrumental in helping me learn how to leverage my expertise with eloquence and entrepreneurialism.