We had the good fortune of connecting with Kristina Diaz and we’ve shared our conversation below.

Hi Kristina, have there been any changes in how you think about work-life balance?
What is balance?! I have had a difficult time finding my sweet spot and at first i would limit myself to less orders weekly so i could still vacation a lot with my husband. We are into classic cars so we travel for shows around the U.S. quite often and i also work full-time for a great company that helps start up cafes. I have learned that i need to block off full days or weekends for me. These happen less often now as i have become much busier, which is totally fine with me. Seeing my business flourish is such a challenging time is so beautiful to me. I just hit my two year mark really diving into this fully and i think i found my sweet spot and it feels REALLY great!

Can you open up a bit about your work and career? We’re big fans and we’d love for our community to learn more about your work.
When i first started in the bakery world i had zero experience and i had no idea where to start. I got a job working for a high end grocery chain and i had on the job training working with an amazing team. I built a career with that company for 10 years moving from cake decorator to pastry chef to manager to training manager with the company. I dipped my toes in menu development on the barista side and i, in addition to decorating, developed a passion for mixology. Starting at the bottom is never “fun” or easy. It takes work, hard work and patience. I have never been afraid to work hard and i think that played a huge role in making me who i am today. I work full-time and run my business full-time and there are nights i do not get much sleep but i keep going because my business is growing by the day.

I have learned that my business can be as big as i want i just have to give it the love and dedication it deserves. If i take a weekend off, i notice a decline in inquiries and interactions. I am in control.

My brand is built around serving the local community. It is all about scratch made delicious recipes that have an Arizona influence and a hint of my Latin background all blended in.

If you had a friend visiting you, what are some of the local spots you’d want to take them around to?
Oh this is a great question! I would take them on a foodie trip… lots of sunshine and good eats. I would take them to local places like Doughbird and Flowrchild for lunch. Durant’s for dinner (MY FAV), coffee spots like Steve’s Espresso and Jackrabbit Java, The Boyer Bakery for dessert. I love Arizona small businesses and we have so many farmers markets and mid week markets too. My sweet spot is Downtown Gilbert at the moment, i love the vibe. Sotol rooftop is a great spot for cocktails.

Shoutout is all about shouting out others who you feel deserve additional recognition and exposure. Who would you like to shoutout?
I have the most amazing people in my life that support me, my business, my efforts on a daily basis. I could not do what i do without my husband, Edgar. He gives me the truth and nothing but the truth along with any hands to help or hugs to gift when i need them. My siblings Cali and Jessie help with our pop-ups we do around the valley. My best friend Celeste runs her business Celly’s Sweets and we talk every single day about what is going on in our world which keeps us grounded and up to speed on what’s popular and trendy. Community over competition! And last but not least… my dad. He is the hardest working person i have EVER met and i truly believe i got my work ethic from him.

Website: www.kdcakesaz.com

Instagram: Kd_cakesaz

Facebook: KD Cakes and Confections

Image Credits
Lucia @ LVC Photography

Nominate Someone: ShoutoutArizona is built on recommendations and shoutouts from the community; it’s how we uncover hidden gems, so if you or someone you know deserves recognition please let us know here.