We had the good fortune of connecting with Kristina Parrish and we’ve shared our conversation below.
Hi Kristina, how do you think about risk?
Part of success in any area of life (Not just business) requires some form of comfort in the ability to take on a risk & be fully prepared to deal with failure. In fact, its the failures that that either break us or make us. We have a choice when faced with failure: Learn & grow and try again or try something new & keep going after it, or give up, quit, & throw in the towel. Starting a screen printing business was a leap of faith, a risk, & a big financial gamble. However, it was well thought out & weighed. The risk taking continues even now. There were more times than we can count of moments where I wanted to pull out my hair and have a complete & utter emotional meltdown. And I actually did! Very briefly! After some rest, we would take a few steps back and reroute in a similar but different direction that, ultimately, led us to a solution. It’s these continued risks that made our business better, stronger, stealthy, & in turn, successful. And guess what? More of these steps back and rerouting are in our foreseeable future. We are not done with our growing risks & growing pains associated with them. Our perspective is that risks and failures are ultimately & truly an opportunity for growth.
Alright, so for those in our community who might not be familiar with your business, can you tell us more?
Our business name, The Reset, stands for exactly that! You can Reset at any moment. We always have the choice to dwell on something or start over. It is that mentality that sets us apart when faced with business challenges. Business is hard, life in general is hard! Not having enough work is hard yet having to much work is hard. You CHOOSE YOUR HARD. Being married is hard & being divorced is hard. You CHOOSE YOUR HARD. Being obese is hard while staying fit is hard. You CHOOSE YOUR HARD. When starting The Reset we were in debt & that was hard & now The Reset is providing us with financial freedom and that is hard. We CHOSE OUR HARD. It’s never easy but it has proven to be worth the HARD every step of the way. One thing that has been easy for us is our connection with other small business owners who are our clients. We absolutely love them all and have a common ground with our struggles, our hustles, & our successes. We love getting to know each other and our small businesses journey stories. There is no warmer feeling than putting a business logo on merch knowing the people behind the business. They inspire, motivate, push us to keep getting after it! They are the heart of The Reset.
If you had a friend visiting you, what are some of the local spots you’d want to take them around to?
If I had a best friend in town I would take them on a journey through our hometown of Buckeye. We are well acquainted with some of the most amazing small businesses in this small and growing city. First stop would definitely have to be Ebb+Flow Coffee Co. located in Verrado. This coffee shop has a unique item on their menu for every season of the year. They also provide lots of healthy choices for your snacking needs along with delicious treats to cater to your sweet tooth. For lunch, we would grab a delicious meal at Café 25:35, located in historic downtown Buckeye. Chef Tony knows how to whip up the best burgers and sandwiches I’ve ever had the pleasure of eating in my entire lifetime. In fact, everything on the menu is top notch, & you can taste that “Made with love” ingredient in every single plate. We would stop in next door after lunch, at Screws & Sparkles, a handmade & vintage boutique, to admire the craftsmanship of so many talented vendors & artists. I am friends with many of these makers to this day, as my journey took its small and wobbly beginner steps at this store. To end the day, I’d take my friend to dinner to Mom’’s Poke & Sushi on Watson street. I originally move to Arizona from Washington, & let me tell you, it has been a challenge to find good seafood in a state that has such an inland disadvantage. Little to my knowledge, with not a lot of hope, I walked in to Mom’s Poke & was pleasantly surprised to taste such fresh fish. The mother & son team at this establishment is very loving & kind, making the whole experience paired with conversations, a treat all on its own. We absolutely love supporting our small community with all its small businesses that in turn, give life to our own small business.
The Shoutout series is all about recognizing that our success and where we are in life is at least somewhat thanks to the efforts, support, mentorship, love and encouragement of others. So is there someone that you want to dedicate your shoutout to?
There are 2 people who deserve the majority credit! My husband, Chris, who has been extremely helpful at times of distress & mistakes. He jumped in and mentored and taught me print techniques that proved to be more efficient. I’m grateful for his knowledge & experience & guidance. He continues to offer his talent to this day. And Santos Vasquez, owner of Sun Tan Honey Farm & a dear friend, who encouraged & gave me pep talks during overwhelming times. He has also jumped in at a drop of a dime to come help lessen the workload on many occasions.
Other: TikTok: @theresetplace https://www.tiktok.com/@theresetplace