We had the good fortune of connecting with Laura Genovese and we’ve shared our conversation below.

Hi Laura, how does your business help the community?
The Fullness & Grace Project is a community that believes in living a life of fullness and grace. “Fullness” meaning a life of vibrancy and depth that fulfills your soul. “Grace” meaning having empathy and courteous goodwill for yourself and others.

One of the most powerful foundational practices to achieve fullness and grace is through self-awareness. The more you build your self-awareness, the better you can understand yourself and support yourself. Also, the more you build your self-awareness, the more you’re able to build your social awareness. The more you understand yourself, the more you’re able to understand others! You’re able to have more empathy for others. You’re slower to anger and judgement. You have a better understanding of what others may be feeling or going through.

Yes, the Fullness & Grace Project is centered around self-awareness and self-empowerment. It’s self-focused. But it supports the community and the world because it helps people BE themselves, FEEL themselves, LOVE themselves. And when someone feels that way about themselves, they are able to add light and authenticity to the world. They are able to be more supportive and empathetic with the people they live life with. They have a desire to SEE others and connect with others.

Light. Authenticity. Support. Empathy. The more we are able to live in this way the more the world will feel that love!

What should our readers know about your business?
One of my favorite things in life is Saturday morning coffee time. I use that time to disappear into something I enjoy. Whether it’s reading, listening to a podcast, writing, crafting—so many different things. All of which flex my creative muscles and feed my soul with inspiration. I enjoy relishing in the beautiful things in life. I whole-heartedly and unapologetically savor the beautiful things that I come across each day.

On May 24, 2019, The Fullness & Grace Project was created. It started out just as an Instagram account where I would post inspiring things that I came across—kind of like a friend who drops lovely, inspiring things in your news feed each day just to be sure you’re getting that dose of soul-sunshine. This went on for about a year and then one day, during Saturday morning coffee, I started daydreaming about what The Fullness and Grace Project could be if it was more than just posting inspiring things, but if it also actively helped women to embrace that inspiration and create the beautiful lives they dream of.

In February 2021, after two years of training and education, I received my Advanced Life Coach Certification through the Life Purpose Institute and fell completely in love with the work that I was doing. I focused my work on self-empowerment and helped women explore themselves, identify their feelings, and develop action plans to pursue their dream lives.

The Fullness & Grace Project is meant to be a home for inspiration, self-development, self-empowerment, and love for women everywhere. It is meant to provide you inspiration and arm you with self-coaching knowledge and tools that allow you to take your life to the next level and create everything your heart/mind/soul desires.

The reason the Fullness & Grace Project means so much to me is because all the concepts I teach and the beliefs I share are all things that allowed me to change my life! My teens and twenties were tough for me—they were a constant struggle. And after a lot of hard work, self-observation, self-development, and unconditional self-love—I was able to get to a place where I found true happiness. And after knowing the feeling of feeling “lost” and getting to the place of feeling “found”, I feel it’s my true passion to help any other person make that discovery as well.

I’m so excited for the year ahead and the women I am going to meet! Through one-on-one coaching, group retreats, monthly reflection activities—so much love and light is coming with Fullness & Grace!

If you had a friend visiting you, what are some of the local spots you’d want to take them around to?
Eats, drinks and great conversation: — Lunch on the patio at Flower Child in the Uptown Plaza and then walk around the corner to get milkshakes at Elly’s and sit out on the benches to talk in the sun!
— Taco Tuesday (+margs) at Joyride!
— Dinner on Ladera’s outside patio is just magical–the ambiance, the plants, the decor. And the food is delicious!
— A night cap at the Windsor on Central Ave – just sit at the cozy bar and chat!

Soulful moments:
— Grab a cup of coffee and walk around Changing Hands Bookstore. Hundreds of books with little reviews posted around and smiling folks everywhere.
— Stroll through the Botanical Garden
— Go find where Annie’s Flower Truck is parked that day and build a beautiful bouquet of flowers!

Local boutique shopping:
— Leela Market in Scottsdale
— Local Nomad in Phoenix/Uptown
— Buena Vida in Phoenix/Downtown

Arts + culture:
— (if it’s the first Friday of the month) spend the evening walking down Roosevelt for the First Friday Art Walk!
— Stroll through the Heard Museum + Phoenix Art Museum
— Go see the current play showing by the Phoenix Theater Company

For a quick day-trip adventure:
— Drive out to Sedona for a hike to see the Red Rock views and then sit outside for lunch at the Hideaway House

Shoutout is all about shouting out others who you feel deserve additional recognition and exposure. Who would you like to shoutout?
Theresa Moore, Joanne Loce, Erin Pressley – I am beyond grateful for the kind mentorship these strong professional women provided me as I launched my new business. I couldn’t have done it without their guidance and belief in me.

My sister, Christa – she always pushes me to continue growing in my business and always shows sincere interest and excitement in my pursuit of my goals. Having a steady source of encouragement is such a gift in life!

Website: https://www.fullnessandgrace.com/

Instagram: https://www.instagram.com/fullnessandgrace/

Image Credits
Headshot photo done by: Reilly Clifton | Colonial Beach, VA

Nominate Someone: ShoutoutArizona is built on recommendations and shoutouts from the community; it’s how we uncover hidden gems, so if you or someone you know deserves recognition please let us know here.