We had the good fortune of connecting with Laura Lee Botsacos and we’ve shared our conversation below.
Hi Laura Lee, is your business focused on helping the community? If so, how?
OUR MISSION STATEMENT “Beauty dwells within the soul and shines on the surface.
We are committed to the tenet that everyone is beautiful”
It’s more than simply great skincare. Apollo & Artemis Beauty by Equality® was developed with a unique ideology – one that empowers every person to embrace their perfectly imperfect selves. The foundation for our company stands firmly upon pillars of compassion, integrity, inclusivity, and love. Our four premier products were created for all gender identities and skin types.
We aim to build a collective of like-minded individuals who share our passions; who value hard work; who place an emphasis on ethics; who strive for perfection; who live life with grace and compassion; and who enjoy giving back.
All of our products are LEAPING BUNNY-approved as vegan & cruelty free. They abide by our standards of clean beauty, and are proudly manufactured in the U.S.A. We use green chemistry and biotechnology to create premiere formulations that deliver real results. Our products nourish your skin and feed your inner spirits – nurturing you from the inside out.
What should our readers know about your business?
Apollo and Artemis Beauty by Equality is an all gender, vegan, cruelty free skincare line. We utilize green chemistry and bio technology to create some of the most high end ingredients. We pride ourselves on being inclusive and honoring the beauty in all identities. We are proudly made in the USA and we are Female owned and operated. We launched in October of 2020 during the height of the pandemic which was challenging to say the least. Most people want to see, touch and smell skincare products since we were not permitted to be in person I had to learn how to pitch my products to beauty editors via zoom and rely on my passion to communicate the viability of the products. It must have worked. LOL. In our short time we have mentions in Forbes, the Observer, and Star Mag and we are continuing to get our name out into the world more. I am excited for what the future holds for the brand and all the people that we can serve and help them experience feeling beautiful -inside and out.
Who else deserves some credit and recognition?
I have been blessed to have a very supportive network of friends and family that have provided me not only with support but also inspiration. No individual succeeds entirely on their own, and I am no different. Clearly, my business partner, who is the Chemist for Apollo and Artemis, has and continues to be instrumental is helping me achieve my dreams and the creation of amazing products-She Rocks and she is smart! I learned a tremendous amount about business and entrepreneurship from my father, which has been invaluable during my journey. I am part of numerous women’s business organizations which have been equally important. Being able to share ideas and concepts with other women launching businesses has been super helpful. In general, my net is wide and I am grateful for all those who I have and continue to learn from.
Instagram: @apolloandartemisbeauty @lauraleebotsacos
wini lao photography Mendy Photography Jo Bryan Photography