We had the good fortune of connecting with Melanie Wilson and we’ve shared our conversation below.
Hi Melanie, is there something that you feel is most responsible for your success?
Showing off my genuine self!
I am a writing coach, and I show entrepreneurs how important it is to share personal pieces of themselves, so that their customers can get a glimpse of who they really are. Are you playful? Serious? Quirky?
This, I believe, is the success behind my brand. I teach the value of “putting yourself out there.” That doesn’t mean that you have to share deep personal secrets. It can be something as simple as letting people know you prefer chocolate to vanilla, love Broadway show tunes, and have a hatred of the Red Sox.
In this world of distractions, we have mere seconds to grab attention of our followers. That’s why you need to be sure that every post, every comment, every page of your website is not only demonstrates the problems you solve for your customers, but does so in a way that allows for something about you to resonate with them.
Can you give our readers an introduction to your business? Maybe you can share a bit about what you do and what sets you apart from others?
I lead a group for women entrepreneurs in New Jersey, and just celebrated my 10 year anniversary. One thing I learned very early on through this group of supportive women, is that we don’t have to do it all ourselves. It’s best to focus on what we do best, and what we are most passionate about, and farm the rest out to others.
For example, I am a writer. Words come easily to me and I don’t stress about writing. Numbers, on the other hand, are a challenge. It doesn’t make sense for me to do my own books, or try to build a website when there are people who specialize in that. Using their services allows me to put my focus where it belongs–writing for myself and others.
I write for coaches, lawyers, real estate professionals, organizers, financial people, you name it. I ghostwrite blogs and social media posts when they don’t want to be part of the creative process, but I also teach the craft of how to create content that people will want to engage with. And people do “graduate” after working with me. It makes me so proud to see my former mentees creating posts on social that promote lively discussions, which can translate into greater visibility and sales.
The main thing I tell my students is that people want to know what they get out of working with them, whether they are selling a product or service. I show them how to stress the benefits of their offering, without sounding too salesy. I joke around that “nobody cares about them,” but it’s kinda true. They want to know what’s in it for them.
Once you remember to write for the reader, people will be interested in hearing what you have to say.
Let’s say your best friend was visiting the area and you wanted to show them the best time ever. Where would you take them? Give us a little itinerary – say it was a week long trip, where would you eat, drink, visit, hang out, etc.
Now that NYC is back open again, there is no shortage of places to go and things to do. No matter what, a Broadway show has to be on the list.
And, of course, we would have to fit in as many traditional New York foods as possible.
If they are seeing the city through brand new eyes, I’d make sure they scored tickets to Hamilton, Wicked, Chicago, Phantom, and Dear Evan Hanson. Five shows over the course of a week should do it. LOL.
They would have to try many pizza joints. You really can’t go wrong with pizza in Manhattan. H&H Bagel is closed, but Essa will do just fine.
I don’t know if the amusement park has opened back up, but a trip to old Coney Island to see the beach and have a Nathan’s hot dog is a must-do adventure.
And lots and lots of walking. All around Central Park, through Midtown, down through the new developments on the westside, all the way down to check out the 9-11 museum.
Drinks on many rooftop garden restaurants, and an afternoon visiting the dinosaurs at the Museum of Natural History.
Some touristy restaurants like Carmines, and some hidden gems in Chinatown and Little Italy.
But the best part of New York is all the people watching, in any part of the city. We’d just grab an iced coffee and sit in Bryant Park and watch people go by.
Shoutout is all about shouting out others who you feel deserve additional recognition and exposure. Who would you like to shoutout?
My shoutout is for the fab ladies of BIG (Believe, Inspire, Grow), a women’s networking/education/support group. For the past 10 years, these smart, creative, supportive women have become my friends, my clients, and my go-to source for when I need products and services.