We had the good fortune of connecting with Melissa DiGianfilippo & Alexis Krisay and we’ve shared our conversation below.

Hi Melissa DiGianfilippo & Alexis Krisay, is there a quote or affirmation that’s meaningful to you?

“Everything you can imagine is real.” – Pablo Picasso

We love this quote because what it’s saying is that anything is possible with an open mind. When you allow your mind to be free of restrictions, barriers, and rules, creativity flourishes and the possibilities are endless. In our world of creative and bold marketing, advertising, and PR campaigns, this is how those crazy stunts that brands pull are born. We have a rule at our creative agency that there are no bad ideas in brainstorming because we want to hear our team’s wildest, weirdest and wackiest ideas. Even if they are not even close to remotely possible, you never know what can stem from one single idea.

Alright, so let’s move onto what keeps you busy professionally?

Well, we own a very successful full-service marketing and PR agency, Serendipit Consulting, which we started in 2008 and today, we have more than 30 employees and serve an impressive roster of clients across the country. But, the other passion project that keeps us very busy is our podcast, Will It Stick? We are marketing junkies through and through, so this is a fun outlet for us that we’ve built up a very strong listener base. Will It Stick? is a podcast for entrepreneurs and creative marketers who crave BIG creative marketing inspiration, featuring brands you know, and stories you don’t. Each week, we take listeners through the stories behind brands that pull crazy PR stunts, launch bold ad campaigns and execute eye-catching marketing moments that, whether they flourished or failed, got the world’s attention. We break down the details to find out: Will It Stick?

We started our podcast, Will It Stick?, in April 2021 when we realized that the research we were doing into big brand stunts and campaigns through history was driving some of our most inspiring and fun work. We wanted to bring those sources of inspiration to others who also would benefit from off-the-wall stories of marketing campaigns and PR stunts to get their creative juices flowing. It has been such a fun journey!

Any places to eat or things to do that you can share with our readers? If they have a friend visiting town, what are some spots they could take them to?

We have so many favorites!

To stay, we LOVE the new Senna House hotel in Old Town. It’s such a prime location in Old Town nearby everything. For more of a true resort vacay, our go-to is always Montelucia. It’s just practically unmatched and the spa is heaven.

To eat, our top pick is Cala, the new restaurant led by Chef Beau MacMillan and Clive Collective. It’s got this amazing coastal Mediterranean vibe and menu.

Everything is outstanding – the food, cocktails, and service. We also love Beckett’s Table, Buck & Rider, and Steak44.

To visit/hang out, we would absolutely recommend a day trip up to Cottonwood to visit both Page Spring Cellars and Dancing Apache. Both have the most beautiful grounds – you will not want to leave. Of course, hiking is a must… our faves are Camelback Mountain and Black Mountain in Cave Creek.

Shoutout is all about shouting out others who you feel deserve additional recognition and exposure. Who would you like to shoutout?
Our amazing team at our agency, Serendipit Consulting!

Website: www.willitstickpodcast.com & www.serendipitconsulting.com

Instagram: @willitstickpodcast and @serendipitconsulting

Linkedin: https://www.linkedin.com/company/serendipit-consulting/

Twitter: @willitstickpod

Other: You can listen to Will It Stick? everywhere you get your podcasts! Apple Podcasts: https://podcasts.apple.com/us/podcast/will-it-stick/id1561038775 Spotify: https://open.spotify.com/show/68eLYmuZHafCTEM1Z8HXVN?si=s7pVSI7HSwCHrCW4Rk54zw

Image Credits
Credit: Dayna DeMaine

Nominate Someone: ShoutoutArizona is built on recommendations and shoutouts from the community; it’s how we uncover hidden gems, so if you or someone you know deserves recognition please let us know here.