We had the good fortune of connecting with Michael DeSanti Pablo Garcia and we’ve shared our conversation below.
Hi Michael DeSanti, we’d love to hear more about how you thought about starting your own business?
For many years my business partner and I were in the health and wellness space. Mainly around nutrition and lifestyle coaching. And we noticed that at all the conferences and classes that we were attending the ratio of participants was around 90% women and 10% men. When we saw that we felt that there was a missed opportunity that was not having men be in the conversation of health and wellbeing. So we decided that we needed to build the platform that would be appealing to men so that they begin to see the value in living a healthy life without sacrificing their goals and ambitions. That is when we decided to create The Vital Guide and make it a retreat-based company where men could gather, grow, have adventures and learn from other growth-minded men that were dedicated to living a full and healthy life.
What should our readers know about your business?
We believe what sets us apart from others is that we deliberately bring men into the conversation of work/life harmony and what it means to truly live a fulfilling life. So much of the cultural narrative for men is around success. And while success and ambition are valuable, too often men are reaching for them at the cost of their health, relationships and overall spirit. We help men harmonize their lives and invite them to understand that success does not need to come at the cost of their health and happiness but rather as an enhancement to their overall wellbeing. We feel that having all the domains and priorities of life working well and receiving the appropriate amount of love and attention is what it truly means to live a fulfilling life.
Who else deserves some credit and recognition?
Our business definitely would not have been possible without the education and community of The Institute for Integrative Nutrition. Not only is that how Pablo and I met and became connected but IIN also offered us the education on how to build a successful brand and business. We graduated from the program over a decade ago and are still connected to the community and continue to use the tools we learned in the curriculum.