We had the good fortune of connecting with Monica Gellman and we’ve shared our conversation below.

Hi Monica, what was your thought process behind starting your own business?
I’ve been baking all my life but never thought of myself as a business person. However, as with many others, the pandemic led to some doors closing and others opening for me. I had been teaching Zumba part time, but was laid off when gyms closed down. I used that free time to work on my technique and my recipes as well as research how to successfully sell cookies. With the support of my husband, I decided to start up an actual business.

Alright, so for those in our community who might not be familiar with your business, can you tell us more?
My business just had its one year anniversary, so I am still learning a lot. Believe it or not, there is a podcast about marketing sugar cookies as well as several Facebook groups that helped me. There are a lot of cookie bakers in the Valley, but the number one thing my customers tell me is that my cookies taste sooo delicious. I worked hard developing my recipes because I’d eaten cookies in the past that were beautifully decorated but dry or tasteless. I strive to create cookies that reflect the customer’s style while also making them scrumptious.

Custom cookies are a luxury good and when you get my cookies, they are always beautifully packaged, reflecting the luxury down to every touch.

Lastly, with the help of my teenagers, I am finally getting comfortable with TikTok, which I consider a major accomplishment for a Gen Xer.

Let’s say your best friend was visiting the area and you wanted to show them the best time ever. Where would you take them? Give us a little itinerary – say it was a week long trip, where would you eat, drink, visit, hang out, etc.
I am a homebody, but one of my favorite places to go is the West Wind Drive In Theater in Glendale. It mixes the nostalgia of the drive in movies with modern technology and it’s far more affordable that traditional movie theaters. I am a pizza lover, so I’d suggest a trip to Nello’s Pizza or Vero’s Pizza, both in Ahwatukee. Chicago style pizza cannot be beat. For hikers, you cannot miss hiking Telegraph Pass and I often take out of town guests there. Finally, the Hale Theater in downtown Gilbert puts on fantastic performances. There’s hardly a bad seat in the house.

Who else deserves some credit and recognition?
My husband definitely deserves a shout out. He prepared my LLC paperwork, helped me craft my terms and conditions, did legal review, listened to all my ideas, did my business taxes, was very understanding when I was elbows deep in cookies instead of making dinner and encouraged me.

Website: https://lookie-its-a-cookie.square.site

Instagram: @lookiecookieaz

Linkedin: www.linkedin.com/in/monica-gellman-lookie-its-a-cookie

Facebook: www.facebook.com/LookieItsACookie

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