We had the good fortune of connecting with Monica Magoon and we’ve shared our conversation below.

Hi Monica, what was your thought process behind starting your own business?
On February 11, 2018, my daughter Sara passed away from an accidental fentanyl overdose. However, her death does not define her LIFE. Sara had a kind, playful, accepting, and vivacious spirit. She loved her friends and family with her whole heart and made sure they knew it. When we lost her, our whole world changed and to help with our grieving process, we started this foundation.

What should our readers know about your business?
Although the foundation is what I’m most passionate about, my family and I have owned several successful businesses in the past. My husband and I had two Ice Cream and Yogurt Shops. We also owned and operated American Family Insurance and Magoon Insurance Group for many years.

I have also had the privilege to assist others through my work in the public sector focusing on Workforce Development for AZ Department of Economic Security, AZ Commerce Authority, and the AZ Office of Economic Opportunity doing business outreach and helping jobseekers connect with the perfect opportunity. I am currently the Insurance Manager for La Mesa RV.

One thing I have always practiced, if you treat people the way you like to be treated, you will be successful in whatever you do.

Back to the foundation. The Sara K Foundation is a 501 c3 nonprofit organization. I love that we can keep Sara’s memory alive through helping others. We perform “SKF Acts of Kindness” to help others in need and support causes she believed in such as supporting the homeless and disenfranchised. Though we also focus on addiction & recovery and issues in grief & mental health based on our collective experience as a board.  I love being able to tell her story and hopefully help others in a similar situation as well as normalize conversations about these topics

The Foundation has been successful because we took a chance and put our story out there. We made ourselves vulnerable and people relate to other “real” people. It isn’t easy to put yourself out there but telling your story lets others going through the same thing relate and feel they aren’t alone and in turn helps my family through the grieving process.

If you had a friend visiting you, what are some of the local spots you’d want to take them around to?
If I had a friend visiting for a week I would definitely visit the following places: 

A performance at the Hale Center, the Rose Garden at Mesa Community College, hiking at the Riparian Preserve, Rustler’s Roost for the night time views of the city, Casa Reynoso for some great Mexican food in Tempe, Happy Hour at The Hub, Breakfast at the Gilbert House, Sal’s Gilbert Pizza and Sandbar and a massage at Touch of Tranquility in Gilbert.

Who else deserves some credit and recognition?
Shout Out to all the family and friends who supported me through my grief journey. My husband, Jeff, daughter Ashley and son Andrew who were big supporters and Ashley and Andrew also serve on the foundation board as the secretary and treasurer. Our donors and volunteers that keep us heading in the right direction. We couldn’t do what we are doing, helping those in need, without them. And a special thank you to current board members, Holley Dunn, Cathy Lamont, Angela Quintana and Ashley Wilhelm, former board members, Austen Shipley, Stephany Mai and James Langer. I would also like to give a shout out to Matt Guisinger who helped us establish the Foundation as well as Tania and Todd Foster with Total Investment Management for providing the seed money for our quarterly SKF Acts of Kindness.

Website: https://www.sarakfoundation.org/

Instagram: https://www.instagram.com/sarakfoundation/

Facebook: https://www.facebook.com/SaraKFoundation

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