We had the good fortune of connecting with Monica Monarrez and we’ve shared our conversation below.

Hi Monica, what’s the end goal, career-wise?
I think my end goal is to have something to leave for my kids. I’d love to have a store front, retire one day, and leave it for them to run.

Let’s talk shop? Tell us more about your career, what can you share with our community?
Viva La Mocha is a colorful, fun approach to creating unique tshirts. It wasn’t easy, building a following took hard work-long weekends at the farmers markets, sometimes selling nothing but a sticker. If there’s anything Viva La Mocha leaves behind I hope its the love there is for El Paso, Texas.

If you had a friend visiting you, what are some of the local spots you’d want to take them around to?
I’d take them to:

-Dia De Los Pescados, a delicious food truck open Thursday-Sunday one the Far East Side.
-Downtown El Paso to the Plaza de los Lagartos.
-a nice hike through the Franklin Mountains.
-The Healing Garden at Ascarate Park
-Saturday Downtown Artist & Farmers Market
-The Rose Garden
-an El Paso Locomotives game.
-Gringo Theory Patio Bar
-The Art Museum
-to eat some tacos at Taconeta
-Whtaburger, breakfast, lunch, & dinner

Shoutout is all about shouting out others who you feel deserve additional recognition and exposure. Who would you like to shoutout?
Thank you to friends and family for supporting Viva La Mocha since day ONE, Alan from Proper Printshop for teaching me the PROPER way to screen print, and the City of El Paso, Texas for supporting this little dream of creating El Pasossentric tees and being the inspiration to it all.

Website: www.vivalamocha.com

Instagram: viva.la.mocha

Facebook: Viva La Mocha

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