We had the good fortune of connecting with Monique Liggins and we’ve shared our conversation below.
Hi Monique, Let’s talk about principles and values – what matters to you most?
FAITH, something every entrepreneur needs. There was something extremely scary about becoming an entrepreneur. I’m a person who likes to know the end from the beginning and all the details in-between and entrepreneurship is the exact opposite. The details are always subject to change and dealing with ambiguity becomes your new normal. Although not always clear and predictable, entrepreneurship has been an exciting journey that has required faith – in myself and my vision. FIND PEACE IN THE UNKNOWN and don’t dwell on what doesn’t go as originally planned. In the beginning stages of formulating my skincare line, I spent over a year researching and developing one product with a manufacturer and in the end, the final product had to be completely scratched. I cried, cried and yes, cried some more because I didn’t know how I would continue after investing so much money, time and sweat equity into my vision. Yet, you know the one thing that kept me going? Fear! The fear of quitting was greater than the fear of moving forward so I started back at square one and decided to manufacture the product myself. The outcome? I was able to finalize the original product I was developing and three more! DON’T GIVE UP, “For we walk by faith, not by sight.” 2 Corinthians 5:7 I remind myself of that Bible scripture often because entrepreneurship is the quintessential “walk by faith, not by sight” journey. I want to encourage anyone currently on this journey or thinking of beginning to surround yourself with supportive and positive family, friends and other entrepreneurs. Faith in myself and the encouragement and guidance from my support system has kept me going. Lastly, ALWAYS take self-care breaks and remember, celebrate during your journey, not just when you arrive at your destination. Faith walk.
Let’s talk skincare! Tell us more about your brand, what can you share with out community?
A PIECE OF MY HEART IN THE PUREST FORM. Wa Products is a luxury brand that aims to bring the spa experience right to your home by providing natural skincare products that keep your skin and space in harmony. Simple steps, clean ingredients, luxury experience. THE BEGINNING I’ve always loved skincare but it hasn’t always loved me. My skin has always been oily and I suffered from acne from puberty to adulthood. When I was a teen, my mom’s friend, Mrs. Barbara, gifted me black soap, a natural toner and a natural based moisturizer. At the time, black soap was not as easily accessible as it is now so this was gold! She taught me how to use the products and my skin began to improve! Throughout the years, I would fall off on my skincare routine and my skin would suffer but natural products always brought my skin back in harmony. In 2019, I began oil cleansing and fell in love and I am a believer of the oil cleansing method. Wa Products was birthed out of wanting to bring harmony to my own skin and life. Now, I want to bring it to yours.
If you had a friend visiting you, what are some of the local spots you’d want to take them around to?
Well, this is a tough one because I would be more inclined to keep my friends and family at home and talk their ear off about skincare. My excitement about skin and natural ingredients sometimes gets the best of me! That is the purest truth! However, my family and friends always bond over good food so Steak 44 and Switch would have to be included in our restaurant eats along with a Sprouts and Trader Joe’s run! I value quality time so when family and friends are in town, it doesn’t matter where we are. I simply enjoy sharing stories, laughing and enjoying each other’s presence.
The Shoutout series is all about recognizing that our success and where we are in life is at least somewhat thanks to the efforts, support, mentorship, love and encouragement of others. So is there someone that you want to dedicate your shoutout to?
I want to thank my parents for being my #1 supporters. When I was in the homestretch and didn’t know where the remaining finances were going to come from, they surprised me with an unexpected blessing of getting me to the finish line in order for me to launch. I love you mom and dad! Jayson Crane, thank you for always being an open book and mentoring me on this entrepreneurship journey. Leeza Stanfield, thank you for being a loyal life-long friend and always being one of the first to support my dreams. Cynthia Jingles, thank you for always giving me honest feedback and always encouraging me to keep going. James Jones, an entire party in one human, thank you for always celebrating my wins. Terrance Woods, thank you for teaching me how to build a website and always being willing to fix my errors when I didn’t know what I was doing. Tony Williams, my logo designer, thank you for always bringing my visions to life in your creative studio and still taking my calls after I keep making edit changes on product labels. Taleaha Von Slaughter, my holistic esthetician, thank you for providing your professional perspective and always loving on my skin in your treatment studio. A host of family: The Liggins Family, The Mighty’s, Godparents and a host of cousins and extended family. Thank you to every single person that has placed an order, reposted, commented, and supported my small business. Saving the best for last, I want to thank God for keeping me through it all. His grace, favor, love and mercy is sufficient.
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