We had the good fortune of connecting with Nassybah Touriño and we’ve shared our conversation below.

Hi Nassybah, we’d love to hear more about how you thought about starting your own business?
Starting a bussines is definitely a bumpy road. Looking back when I started my Illustration and stationery business I wasn’t even aware of it. I wanted it to be a hobby that paid for my art supplies rather than a business since I had a toddler at that time. I also was living in the cold midwest and the long hours spent indoors drove me crazy, I needed to do something with that time. I have always painted but I never showed it to the world and was scared of not getting any good feedback. But I did it anyway, driven by my love for insects and painting. After a few months I saw the potential and decided to educate myself and learn about how to do marketing and social media. I also realized my fascination with bugs could be a way to tell and teach other people about the importance of this creatures. I consider that I’m still learning and as an enteprenuer you always have to. I also grew up in a family of artists, my parents always worked and still do for themselves. Somehow I think I had it within me.

Alright, so let’s move onto what keeps you busy professionally?
If there’s something I’m proud of it’s to have been able to create a business that’s successful while raising my kids, and dealing with some heart crashing news last year when I was diagnosed with Hodkings Lymphoma. I never gave up on my dreams, family or chances to overcome this challenge and after this experience I feel more confident than I ever did to keep growing my business and creating amazing and fun products while educating about insects and nature. Working hard and steady is what I believe to be the key to growing your own business. I’m a very organized and strict about how I spend my time, it’s not easy when everyone is watching their favorite show or hanging out constantly and you can’t because you have to work but it’s incredibly rewarding when you look back and see how much you’ve done and grown. If I look back, one of the lessons I have learned along the way would be not giving up, success takes time and effort. I hope I can create art that moves peoples heart and gives them another perspective about the tiny creatures that we avoid because they are gross or scary, since they are vital for the earth. I’m hoping to create a line of product for kids this coming year to teach them about the importance of insects.

Let’s say your best friend was visiting the area and you wanted to show them the best time ever. Where would you take them? Give us a little itinerary – say it was a week long trip, where would you eat, drink, visit, hang out, etc.
Since I just moved to San Cristóbal de las casas (Mexico) a few months ago I’m still discovering this city myself. The atmosphere in this city is lively so just walking around the streets is pleasant, there’s colorful houses, interesting street art and indigenous people who still wear their lovely traditional clothing. Perched on top of a hill it’s the Guadalupe Church which has amazing views of the city. There’s so many museums I can’t even say which one I’d like better but I’d take them to the artisans market for sure. And for eating I’m in love with the Mexican and chiapanecan flavours that you can find in small stalls on the street

Shoutout is all about shouting out others who you feel deserve additional recognition and exposure. Who would you like to shoutout?
My dear friend Sabrina who’s been with me growing her own business and teaching me everything she knew.

Website: https://www.etsy.com/shop/Nussay
Instagram: @nussay_watercolor
Facebook: Nussay/
Other: https://www.patreon.com/Nussaywatercolor

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