We had the good fortune of connecting with Natalie Lannom and we’ve shared our conversation below.

Hi Natalie, we’d love to hear more about how you thought about starting your own business?
I have always known from a young age that I wanted to own my own business. Growing up my parents owned their own small business and I remember going to work with them and knowing that one day that is what I wanted to do. Although I always knew that was the goal, I had such a hard time narrowing down exactly what I wanted my business to be. As a multi-interest creative there are just so many things I wanted to share with the world.

When the pandemic hit we were all staying home a lot more and I was growing bored of TV and walks around the neighborhood so I decided to teach myself a new skill. I decided on macrame and quickly fell in love with the art. My friends and family started asking about it and it made me realize that I unintentionally stumbled upon what my business could be.

From there I continued to grow and learn until I was ready to start listing items. From there My Southwest Nest has evolved into much more than macrame, but in a way that feels cohesive (at least for this multi-interest creative)!
 
Alright, so let’s move onto what keeps you busy professionally?
My Southwest Nest originally started as just macrame wall hangings but has evolved so much. I’m proud of the way I’ve learned to adapt and pivot quickly, figuring out what products work and which just don’t. I think you have to find the balance between producing something that you want/love and creating something that your customers want/love.

To get where I am today has not always been easy. I still work a 9-5 on top of trying to grow my small business and it tales it toll sometimes. There are a lot of late nights/early mornings and the weekends end up being my “work days” for my small business. It truly does take dedication and patience to grow something like this.
  
Any places to eat or things to do that you can share with our readers? If they have a friend visiting town, what are some spots they could take them to?
My husband and I are big foodies!! Some of our favorite spots include Postino for a $20 Board & Bottle (on Monday and Tuesday nights), Joes Farm Grill for some farm fresh delicious food (where we got engaged!) and one of our new favorites is Fire & Brimstone pizza (they have a Hawaiian pizza with fried spam which is to DIE for)!

Of course when you’re in Phoenix you can’t pass up hiking! We love to go to Usery Park or take a day trip up to Sedona for some hiking!
 
Shoutout is all about shouting out others who you feel deserve additional recognition and exposure. Who would you like to shoutout?
I contribute all of my success to my husband, friends and family. My husband particularly has stood by me and cheered me on the whole way. He has given me more confidence than he knows when it came to starting and pushing through.

Website: https://www.etsy.com/shop/MySouthwestNest

Instagram: https://www.instagram.com/my.southwest.nest/

Linkedin: https://www.linkedin.com/in/natalieachapman/

Facebook: https://www.facebook.com/my.southwest.nest

Image Credits
My Southwest Nest

Nominate Someone: ShoutoutArizona is built on recommendations and shoutouts from the community; it’s how we uncover hidden gems, so if you or someone you know deserves recognition please let us know here.