We had the good fortune of connecting with Nicholas Lamoureux and we’ve shared our conversation below.
Hi Nicholas, what do you attribute your success to?
The most important factor behind the success of Moon Lvnding is the people we have on the team. I am only one person, and we are a media publication so it really takes an army to accomplish our goals and to grow as a unit. It’s also important to point out that it’s not just an army of people that it takes, but it has to be the right people and Moon Lvnding is surrounded by amazing humans. When you go to war, one army is going to win. So having the right people surrounding you in the trenches is the key to success.
Can you give our readers an introduction to your business? Maybe you can share a bit about what you do and what sets you apart from others?
I have to keep coming back to the Moon Lvnding team itself for this one. What sets us apart is the fact that we have a team full of creatives that love working in the music industry and want to be a part of something they each and every one of them has a hand in building. That’s the thing I am most proud about with Moon Lvnding to date, is just the people that we have surrounded ourselves with who put in the work week after week to continue to grow.
We are blessed to have so many creatives on the team including writers, graphic designers, animation artists, music producers, video editors and most importantly, a team of LEADERS. Out of the projects that I have been involved in in the music business, Moon Lvnding by-far has the most creative minds and that’s a big part of us being where we are today.
The road so far to 2021 certainly has not been an easy one. As we are all too familiar with, COVID-19 was a head first collision wreck for the music industry as a whole. We were the first ones to close down and one of the last industries to get back to business. In a way, though, I think the shutdown actually helped us because we were forced to adapt and find other ways to engage with our followers.
Early on we focused on events and recaps, and when those were not longer happening we had to adjust and find different creative content to keep the followers engaged. This led to us starting to do more song reviews and ultimately created a lot of amazing partnerships with PR companies, labels managers and solo artists finding our brand and wanting us to share their music. Ultimate that led to other content being pushed out such as guest mixes, exclusive interviews with ZOOM video podcasts and new playlists every week.
All of this creation happened when the world was at a standstill, and so that is why I say it helped us ultimately. We learned that we needed to push the boundaries with content and find ways to create new and exciting material. And the most important thing we learned, is consistency. With anything, repetition is a major key and creates a habit. Same goes for running a business.
We want to be a place where all people can come to for their dance music community news and new music. We want people to know that that we truly are working as hard as we can to provide dance music media coverage that is out of this world!
Any places to eat or things to do that you can share with our readers? If they have a friend visiting town, what are some spots they could take them to?
Well I live in Scottsdale, Arizona. There is honestly so much to do in this city and the surrounding area especially in a week.
For sure start the week out more relaxed and a stop would be to drive up north so they can checkout Sedona and the Grand Canyon. Definitely stay a day at an Air BnB in Sedona by a creek to chill out and hike and just feel the energy of that area.
No trip to Arizona would be complete without hitting the golf courses, so playing a day at Troon North and TPC Scottsdale would be an absolute must! Would probably have to take a visit to Top Golf as well, because who doesn’t love having some drinks, appetizers and smacking some golf balls into the beautiful backdrop of Talking Stick Casino with it’s light up views.
In no particular order, some of the dining we would check out would be: (Full disclosure there are so many amazing places for each category but I’ll keep it to 5 each.)
Breakfast: Snooze, Matt’s Big Breakfast, Hash Kitchen, Chompies and Jim’s Coney Island Cafe (probably the only East Coast type Diner I’ve found out here.)
Lunch: Absolutely no chance we’re missing Brunch House at Sunbar on a Saturday, Craft 64, AZ 88, RnR and The Yard ar Culinary Dropout.
Dinner: Ocean 44, The Fat Ox, The Macintosh, Pitch and Fogo de Chão.
Drinks: Boondocks, Fox Cigar Bar, Cobra Arcade Bar, Bevvy and Pattie’s First Avenue Lounge.
Lastly, we would most definitely be catching some shows at Sunbar and Shady Park to cap off the weekend.
Shoutout is all about shouting out others who you feel deserve additional recognition and exposure. Who would you like to shoutout?
Definitely have to give a shoutout to my business Partner and best friend Jason Euler. We’ve worked on several projects together and he has always been there pushing me to keep betting better, to keep evolving and he has always been a role model in business and as a friend.
It’s important to have those people in your life who are willing and able to keep you accountable and give you some tough love at times and people who are there to motivate you when you need a spark. If you’ve seen the TV Series Billions, the comparison I always give is that If I am Bobby Axelrod, he is my Wendy always keeping me centered and focused.
James Jimenez, Malik Shelp & Chris Nicholson for the different graphics/overlays/logos.