We had the good fortune of connecting with Nicole Murphy and we’ve shared our conversation below.

Hi Nicole, what is the most important factor behind your success?
Having a successful brand is much more than providing a great product. The backbones of a strong business are having a team that truly cares about the client and helps them improve in all areas of life. At Golden Grit Training and Nutrition, I have found out that one thing that is a huge factor in health and fitness is confidence.

Confidence affects how we make decisions and the actions we do or do not do. Having a negative mindset saying “I can’t lose weight”, “I can’t eat a healthy diet”, “I cant workout”, is automatically shutting off all future outcomes. Humans are capable of achieving a lot, we just need the resources and the confidence to do so.

In my business, I provide the tools to teach and guide you on how to help yourself. I would love to be everyone’s coach for the rest of their life, but it’s not realistic. There will be times the client will need to work out on their own or eat food that’s not specified by me. It’s just like the saying “If you give a man a fish, you feed him for a day. If you teach a man to fish, you feed him for a lifetime.” My goal is to give the client guidance to be able to step into the gym feeling confident and ready to crush the workout.

Can you give our readers an introduction to your business? Maybe you can share a bit about what you do and what sets you apart from others?
I am not the same person I was 8 years ago. I had to go through hardships to learn lessons and to gain the knowledge I have today.

At a very young age, I battled with eating disorders. It started out with “I just need to lose a little weight” and ended in restricting eating so much that I was afraid to eat more than an apple a day. Severe undereating led to lightheadedness, mood swings, depression, and overall a terrible quality of life. Ironic enough the “dream body” never came. I ended up looking sickly.

It didn’t end there. The restrictiveness then caused binge eating. My body was so deprived it thought it needed to eat everything in sight, so much I would go to bed feeling sick. It was a constant battle back and forth, physically and mentally.

Thankfully I was able to recover and learned the proper way to fuel my body throughout all stages- maintenance, weight loss, and muscle building. After years of maintaining a healthy, happy lifestyle, I was able to challenge myself and compete in a bodybuilding competition. I learned that I could eat 1,700+ calories, fuel my body and still lean up. I loved the challenge and the dedication it took. This year I finally won my pro card and am excited to coach many others through the same journey.

Any places to eat or things to do that you can share with our readers? If they have a friend visiting town, what are some spots they could take them to?
A fun activity I love to do is disc golf. It is a great reason to get outdoors and to be in nature. My favorite course is Wild Cat in Vinton, Iowa.

Who else deserves some credit and recognition?
My Fiancee has taught me the importance of confidence. I would not be the person I am today without him. He pushes me to step out of my comfort zone each day and become a better version of myself.

Instagram: nicolemurphyipepro

Facebook: www.facebook.com/teamgoldengrit

Nominate Someone: ShoutoutArizona is built on recommendations and shoutouts from the community; it’s how we uncover hidden gems, so if you or someone you know deserves recognition please let us know here.