We had the good fortune of connecting with Nicole Myden and we’ve shared our conversation below.

Hi Nicole, what role has risk played in your life or career?
Risk is an essential part of our personal lives as well as our journey as business owners. For me, especially on my spiritual path, taking risks reminds me to trust in the Universe that our intentional, gut desires and decisions to take risks will always be supported, time and time again. Being open to taking risks in my opinion gives us the chance to not live life with regret – to be humbled by outcomes, whether they turn out the way we wish or not. I believe taking risks is a beautiful gift we can give ourselves to continue to help us evolve to the greater versions of ourselves. If we desire something in life, if we want to experience something in life, we have to take action to get to that next point. Taking action is a constant risk. They key, I believe to success with taking risks is to move with intention and love, detach from outcomes and follow the path the Universe guides you always….

Alright, so for those in our community who might not be familiar with your business, can you tell us more?
I’m a twenty-one year PR industry veteran. I fell into public relations during my senior year of college. I was attending the University of Arizona, on a path to become a broadcast journalist – and found myself applying for an internship I saw listed in the school paper one day for film students to intern at the Cannes Film Festival in May of 2000. I was not a film student, but was intent on making sure I was going to attend and applied with heart, soul and passion and received the opportunity to go to the festival and my internship was to shadow a film publicist for three weeks. I had no idea what a publicist was at that time. I went on to realize it combined so. much of what I love all in one: events, connecting great people, sharing brand stories, coordination, writing, all of it. So – upon graduating from college, I went straight back to Los Angeles and found myself embarking on a publicity career that led me through entertainment, doing publicity for celebrities and films, coveted national and global consumer events, non-profits, restaurants, doctors, Authors, hotels, tech companies and everything in between. As my personal journey was shifting heavily around 35 years old, I took a step back and removed myself out of Los Angeles and re-located to Scottsdale, Arizona. With only knowing a few people and a massive gut instinct, I found myself launching The PR Concierge, LLC – an intentional publicity and media relations consulting agency where I could help get press for small business owners that I felt were equally as deserving of having their stories told as the bigger companies and brands. I was meeting so many incredible creators and small business owners on the ground that had beautiful missions, great stories to share and solutions to their respective industries. I wanted to help. them feel worthy of press opportunities and align them to opportunities to be featured on tv, on podcasts, in magazines and coveted online outlets. Over three years later, we are working with so many great small business owners and during this pandemic especially, it’s fueling my heart to help people have their businesses shared more widely than ever.

Any places to eat or things to do that you can share with our readers? If they have a friend visiting town, what are some spots they could take them to?
It’s been such a soulful treat moving to Scottsdale, Arizona. I like to say that my first year here had me as a Concierge in business and I felt equally, like a Concierge to the state of Arizona. I got to know my state and surroundings so much and have tried to show off so much of its beauty to people when they come to visit. I would start with a few days of a Staycation in the middle of town to enjoy the beautiful Camelback Mountains, a night or two at Mountain Shadows, followed by dinner at the historic, El Chorro is a must. I would then take them up to Sedona for a few days at Enchantment, hike Devil’s bridge for a once-in-a-lifetime photo opportunity and experience and lunch creekside at the beautiful, L’Aberge de Sedona. Back in town, we’d tackle the following hikes: Camelback, Pinnacle Peak and Thom’s Thumb. We would do a spa day at Sanctuary and dinner downtown at Cibo on the patio (a must for everyone to enjoy). A few other restaurants we’d enjoy are: Luci’s, Maple & Ash, The Mission, Francince a day outing to the Botanical Gardens and Japanese Friendship Garden.

Shoutout is all about shouting out others who you feel deserve additional recognition and exposure. Who would you like to shoutout?
I want to give the ultimate shoutout to my parents and family! Without their unconditional love and support to pursue my passions and stay true to what lights me up, I definitely would not be in the midst of my second venture as business owner. My parents have individually taught me so much and I’m grateful for the work ethic, strength, grace, motivation and humbleness they have embarked on me in many ways.

Website: thePRconcierge.com
Instagram: @NicoleMyden | @ThePRConcierge

Image Credits
Jean Lananga Photography & Desert Peak Studios

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