We had the good fortune of connecting with Noor Nassar and we’ve shared our conversation below.
Hi Noor, what was your thought process behind starting your own business?
I was always obsessed with collecting unique stickers to decorate my laptop. I wanted to find ways to express parts of my identity and was always on the hunt for stickers that were reminiscent of my culture. When I couldn’t find the ones that truly represented me, I started drawing my own. It started off as a project to create stickers for myself and expanded once I realized people were interested in my stickers enough to purchase them. I started my Etsy shop last year and have been loving it since.
Can you open up a bit about your work and career? We’re big fans and we’d love for our community to learn more about your work.
I work full-time at a tech company and was always convinced I didn’t have an artistic bone in my body. I started my art journey right as the pandemic was starting. I initially bought an iPad to learn hand-lettering to pass the time in a creative way. I slowly realized I wanted to tap into a creative outlet that was more authentic to my day to day life. I was always on the hunt for unique stickers so I started drawing designs and posting them on my instagram page. My husband encouraged me to just start an Etsy shop and that’s how “Happy Light Designs” was born (my name means light in Arabic, hence the name). Now, a year later, I’ve sold hundreds of stickers, designed custom logos for small businesses, and used my sticker designs to raise money for worthy causes.
My brand, Happy Light Designs, focuses on creating stickers inspired by aspects of my Arab & Muslim heritage. I’ve drawn henna design stickers, prayer rugs, mosques, camels, etc. Now that I live in Arizona, I’m also starting to expand to draw things that represent this phase in my life like the infamous Saguaro Cactus.
Who else deserves some credit and recognition?
I’d like to dedicate this shoutout to my amazing husband, Ahmad, who’s been my biggest supporter throughout the entire process and held my hand in every step of the way. I’d also like to give a special shoutout to my family and friends who’ve supported my small business and acted as my biggest cheerleaders.