We had the good fortune of connecting with Olunife Ofomata and we’ve shared our conversation below.
Hi Olunife, is there something that you feel is most responsible for your success?
I believe the most important factor behind my success and the success of my brand is knowing my purpose in business and the key influence of God in determining how the process evolves. My business vision is borne out of an honest desire to solve skin problems with products and services and help other businesses within the beauty and lifestyle space thrive and flourish. I started on my business journey by seeking from God clarity and direction on the business niche that resonates with His vision for my purpose. As soon as God impressed on my mind the industry to go into, based on the skill sets and passion He gave me, I quickly started developing myself to excel in my field. I went about acquiring relevant knowledge and core skills from postgraduate education, apprenticeship, volunteerism and work experience. I went to school to become certified in makeup artistry and to get my aesthetician license. I worked for ten years as an aesthetician and makeup artist from New York to Los Angeles to Scottsdale. In the intervening periods, I lectured on business development and digital marketing which enhanced my public speaking capacity and equipped me with marketable soft skills. Recently, I received clear direction from God to launch my beauty brand. I have prayed, studied, researched, experimented and now launched with faith my skincare line, Sweeter Juice Beauty. Set on creating a platform to deliver a global impact in the beauty world by improving the lives of our customers and farmers of our natural ingredients, I continually depended on God for guidance. Without Him, I wouldn’t be where I am today.
Alright, so for those in our community who might not be familiar with your business, can you tell us more?
Sweeter Juice Beauty is dedicated to using the purest natural ingredients from around the globe. We source all of our ingredients sustainably and ethically to reduce the carbon footprint and promote transparency in business. We source the most natural and original ingredients from around the Globe to reinvent the ancient secrets of skin beautification showcased by Biblical women and traditional skincare practices of women in Africa, India and Aboriginal Australia. We give back to the communities we source our ingredients from, and to the farmers, women and men who cultivate our ingredients. We contribute to uplifting our underdeveloped communities. We are driven by our foundational values of corporate philanthropy, social responsibility and fair trade practice. We know what skin challenges our customers face because we face them too. Our products are specially formulated to provide solutions for hyperpigmentation, dark spots, uneven skin tone, acne, oily skin, dry skin, dark spots, fine lines, wrinkles and pustules due to ingrown hair. Use of our Sweeter Juice Beauty products will cause your skin to forever glow and your melanin will pop once and for all!
If you had a friend visiting you, what are some of the local spots you’d want to take them around to?
I would take my friend to Desert Botanical Gardens in Scottsdale, AZ for a beautiful view of the plants and scenery while staying outdoors. We’d take a stroll around Tempe Town Lake. Later on during the week, we would take a drive up to the Grand Canyon. I would try to focus on outdoor locations and probably not eat out at this current time.
Who else deserves some credit and recognition?
After God, I owe all thanks to my parents, Yato & Ebun Adeyemi for their continued support and prayers throughout all of these years. I am grateful to God for joining me together with my husband, Dr. Johnson Ofomata to partner with him in launching our clean beauty brand, Sweeter Juice Beauty. Dr. Ofomata is the co-founder of Sweeter Juice Beauty. Finally, I have to thank all of my family, friends and patrons who have supported the brand and continue to do so. We definitely couldn’t do this without you!
Photographer couple: Always Timeless Photography
Photographer product: Olunife Ofomata