We had the good fortune of connecting with Omar Rodríguez Villa and we’ve shared our conversation below.
Hi Omar, what was your thought process behind starting your own business?
Before starting SINGULARBOLD., I was freelancing on the side while also working full time as a multimedia coordinator within an in-house department in Tucson, Az. I was getting several projects as a freelancer, which motivated me to become an independent designer at some point. However, after two years and several projects, I realized that I needed to learn more about business in many aspects. Therefore, before making the transition from freelancing to a business owner, my thought process was to spend a year educating myself as much as possible about the business side of design and creativity. I attended workshops, took a business certification, and consumed as much content as I could. In addition, I wanted to become more familiar with business models, licensing, taxes and strategies.
The full transition to business owner did not happen until 2019 when I moved from Tucson to Phoenix. That year decided to launch in partnership with my wife SINGULARBOLD., a creative studio working pretty much everything design, from branding and visual communications to web design, video, and print. As you can imagine, things changed in the last two years with the pandemic, and as a result, we narrowed the creative services, only focusing on art direction, motion & video, and imagemaking, mainly for products.
On the creative side (services), our thought process was to work with brands interested in having unique visual content for their products or services. Brands that wanted to tell a story through visuals which we like to call visual storytelling.
Alright, so for those in our community who might not be familiar with your business, can you tell us more?
SINGULARBOLD. is an independent creative studio focusing on art direction, motion, and imagemaking. We work with brands, business owners, and agencies doing visual storytelling, mainly for products and services.
One of the big challenges as a new business was to face the pandemic, at that time, SINGULARBOLD. only had one year in business, and it was challenging to get new clients or projects. We still were in the process of position SINGULARBOLD. in the market and meeting with prospects, so with all the tension around the pandemic, it was challenging to engage in new business development. By the way, we are still working on positioning SINGULARBOLD. out there, so many thanks for the shoutout!
We opted to redefine the services we wanted to offer, and we added stop-motion animation as a new service. We worked on a few personal stop-motion animation projects, which caught the attention of some of our clients who requested some stop-motion work. Getting a phone call from a client and hearing that they wanted to work on some stop-motion animation projects has been the best moment of the pandemic. Experiencing this moment has taught us to keep growing, learning, and creating. There is always somebody watching, and whomever that person is, he/she could have the next collaboration in hands.
Any places to eat or things to do that you can share with our readers? If they have a friend visiting town, what are some spots they could take them to?
I’d definitely plan a trip to northern Arizona. I’ll start the day by taking them to OTRO Cafe and have a Nortico for breakfast, then drive north Arizona so they can experience the beauty of its landscapes. There is something magical driving north and see the transition from a desert to a forest landscape and see the variation of its vegetation. The first stop will be Sedona; stay for a couple of hours to tour the town and then go to Flagstaff for lunch. While in Flagstaff, I’ll take them to Pizzicleta and have a Rucola with a craft beer for sure. To end the day, go to the Grand Canyon for camping and enjoying beautiful Arizona starry nights. I believe this is a good way to experience Arizona’s landscapes in a short trip with some good local places to eat.
Shoutout is all about shouting out others who you feel deserve additional recognition and exposure. Who would you like to shoutout?
One of the key elements in this journey is being my wife, Wendy Espericueta. She is excellent support as a business and life partner. I’m grateful for her empathy, tolerance, and her presence during the ups and downs moments. So a big shoutout goes to her. Another shoutout is to the amazing creatives I have/had the opportunity to collaborate and work, Adrian Castillo from Castillo Photography, David Gil from Karas Pen Co., Jessica Caraballo from Our Family Services, Sarah McAllister from Dollar Days Int., Anna O’Connor from Phoenix Children’s Hospital Foundation, Carlos Velasco from Novle Community Activators.