We had the good fortune of connecting with Parshe Johnson and we’ve shared our conversation below.
Hi Parshe, is there something that you feel is most responsible for your success?
The most important factor behind my success thus far has got to be consistency. I take pride in making sure that the cookies you purchase from me today, taste just like the ones you purchased and fell in love with 3 months ago. I have always been the type of person who keeps my word and upholds integrity consistently. Hard work plus consistency is a winning combination.
What should our readers know about your business?
My business is Sugar Star Sweet Treats and I specialize in Gourmet Chocolate Chip Cookies. When I first started baking it was definitely more of a hobby. I started off making mason jar desserts and ended up restructuring my whole business with cookies as the primary focus. I think the biggest challenge has been about balance. How to balance all that I have going on. How to make time for my family, work, friends and my business. It has not been easy, but I manage to make it work. My husband and kids have become key parts of making it all run smoothly. My husband took on the delivery man role and my oldest daughter has made so much cookie dough in the last year I had to put her on the payroll. I learned that I have to ask for help when needed. No one person can do it all on their own. I want Sugar Star Sweet Treats to be known for high quality feel good treats. I want people to smile when they think of biting into one of my cookies.
If you had a friend visiting you, what are some of the local spots you’d want to take them around to?
If my best friend was visiting Phoenix from Phoenix I would take her to the Boom Boom Room. It’s a new Black Owned bar with signature cocktails and a cool vibe. I would also take her to Sugar Jam Bake Shop and Bistro. Also Black Owned. They have delicious food and just opened a new location that I have been dying to try. A few other cool Black Owned Businesses downtown on Roosevelt are Straw and Wool and Stardust and Sage. We would pick out new hats, candles, crystals and sage.
Shoutout is all about shouting out others who you feel deserve additional recognition and exposure. Who would you like to shoutout?
C. Renée Mangum is my Brand Manager and she deserves a lot of credit for the success achieved by Sugar Star Sweet Treats in 2020. She taught me that having a thriving business is much more than just having a good product. There are many levels to branding. I have learned a lot from her about what it really takes to be an entrepreneur and I am forever thankful to her.
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