We had the good fortune of connecting with Patricia Repolda and we’ve shared our conversation below.

Hi Patricia, can you walk us through the thought-process of starting your business?
Over the years, I’ve had the good fortune of working with local and international social entrepreneurs and non-profit organizations with big dreams of changing the world. My work centered around fundraising and external communications, which covered a lot of things – from brand development, web design, newsletters to social media management. You can say I’ve worn many hats!

As I worked with different entrepreneurs and organizations, I realized how meaningful, intentional design factors into their success. How vital it was for them to translate their goals and values in the way they visually present and talk about their products and services. I enjoyed going through the strategy and design process with them so much and it was so gratifying to see them make a positive change in their communities, that I decided that perhaps this is how I could contribute to making our world a better place. By supporting and empowering mindful, purpose-driven entrepreneurs to build transformative, impactful brands.

Let’s talk shop? Tell us more about your career, what can you share with our community?
When I decided to pursue my own creative business, my number one challenge was finding the right clients. In my journey to learn more about running a successful business, I’ve heard one business coach say that the key is to find your niche, another pretty much advised to say “yes” to anyone who you think you can help. But in the past year, I learned that there’s so much more to it than that. Finding your niche isn’t just about choosing a particular industry, and saying “yes” to everyone can really put you in a vulnerable position. I learned that the number one thing that could help me find the right clients is discovering people who share the same values. When you interact with someone, you can almost always instantly get a sense of what they care about and how they approach their business. I love working with people who not only care about their bottom-line, but truly care about their clients and recognize the impact of their work.

Second, I look internally and ask myself – do I feel passionate about helping this business? What kind of impact could I help them achieve? Excitement is an essential factor when you approach a project. When you feel excited and inspired, it makes you creative and motivated.

Eventually, I found that I naturally gravitated towards the right clients, and the right clients were finding me.

It’s so easy to get caught up in doing research and marketing, but what makes the biggest difference is when you let your values guide you in your efforts.

If you had a friend visiting you, what are some of the local spots you’d want to take them around to?
* The Hive on the 16th – for the perfect casual Saturday stroll and shopping – a great way to support local businesses. * Early dinner and drinks at Postino – $5 drinks til 5pm every day!
* The Japanese Friendship Garden – Start off Sunday in a peaceful state with a Qigong class
* and then lunch at Ta’Carbon for some carne asada!

Shoutout is all about shouting out others who you feel deserve additional recognition and exposure. Who would you like to shoutout?
I’d love to give a shout-out to the International Rescue Committee (IRC) in Tucson. I learned so much by working with them and I’m forever grateful for being a part of a team full of incredible, hardworking, and inspiring people. My time there opened my eyes to how wonderful, generous, and welcoming the Tucson community is. It was there that I developed my work ethic and learned how to juggle big work responsibilities and multiple projects and manage a team. Most importantly, it was there that I witnessed how the human spirit prevails. The resiliency of the refugees that the IRC helps is something that will stay with me forever.

Website: https://www.eunoiabranding.com/

Instagram: https://www.instagram.com/eunoiabranding/

Nominate Someone: ShoutoutArizona is built on recommendations and shoutouts from the community; it’s how we uncover hidden gems, so if you or someone you know deserves recognition please let us know here.