We had the good fortune of connecting with Paul Seifert and we’ve shared our conversation below.

Hi Paul, what habits do you feel play an important role in your life?
More than anything, I think a relentless pursuit of high quality has been instrumental to the success of my site. I’ve never been the person who will put out an article – for anything – without looking it over a whole lot of times. I typically look at it as more of a thorn in my side, but know that the readership I’ve grown over the past 10+ years has come to WiscoGolfAddict.com for high-quality golf-related articles that feature an interesting style that’s unique to me. The golf courses and brands we work with, especially, appreciate this as it gives them incredible marketing resources to push to their memberships and customer base. They almost always come back to us for additional content creation (more products to review, requests for more photography, course review updates when they’ve undergone renovations, etc.).

Alright, so let’s move onto what keeps you busy professionally?
My day job is as a sales and strategy professional in the long-term care industry, where I’ve worked for ~ 14 years. Golf content creation has always been a passion project of mine, and I’ve loved and enjoyed it all even though it’s taken up a significant chunk of my “free time.” I’m proud, though, that I’ve stuck with it for so long, acquired so many cool and useful skills over the years, and have been able to experience all the incredible things I have through it. I’m also proud of the way our work has helped so many others in the golf industry: Creating exciting content that courses and equipment brands are excited to distribute as world-class marketing material has always been a key motivator.

Any places to eat or things to do that you can share with our readers? If they have a friend visiting town, what are some spots they could take them to?
If any of your readers who live in Phoenix are visiting my neck of the woods, I’d start with a round of golf at my all-time favorite course in the state, Erin Hills, then hit up The Club at Lac La Belle and my home course, North Hills Country Club while here in the Milwaukee area. From there we’d head to Sheboygan/Kohler to play Whistling Straits, Blackwolf Run and the state’s top hidden gem (probably not for much longer), Pine Hills Country Club. No golf trip in Wisconsin would be complete without a stop at the world-class Sand Valley Golf Resort, too, with a day spent nearby at the newly remodeled SentryWorld and Stevens Point Country Club.

We’d have plenty of great meals along the way, of course, including at Kohler (love the Horse & Plow Restaurant, and would have to eat a Johnsonville Brat or two along the way, of course!), The Rivalry Pub at The Club at Lac La Belle, Aldo’s Farm & Table at Sand Valley and, of course, PJ’s at SentryWorld.

If we had time, a day on Pewaukee Lake is always amazing during the summer!

Who else deserves some credit and recognition?
The golf industry in Wisconsin is filled with tight-knit relationships and intertwined success, and very few people do and work on the exact same thing. Whether it’s the great people responsible for marketing and pushing their course or destination’s brand in the media, or other content creators like myself, we all do better when we work together and help one another out. When I look at the content I was creating ten, or even five years ago, the difference in quality is night and day. And it hasn’t just been me who’s responsible for that but all the people who have helped me grow and learn all the skills required to take something like this to the next level.

I started writing about golf ~ 11 years ago, and just began focusing on turning it into an actual business in the last year. Transitioning from a passion project to an income-generating business has been far from easy, but I’ve had a lot of help from my wife, Kelly, and main Contributing Writer, Troy Giljohann. Kelly’s always helping me with new ideas and concepts, refocusing so I’m able to get out what I want to say, and helping me get “work” done unconventionally – it’s a lot of late nights and hard work trying to succeed with something like this when you’ve got a full-time job and two young kids (3 and 4)!

Troy’s been instrumental, as well, especially for all his hard work on product reviews and expertise with photography and technology. I’d also like to give a shout-out to Rich Bauer of Rich Bauer Photography, who’s also been incredibly helpful lately in helping us take our photo capabilities to the next level.

Website: https://www.wiscogolfaddict.com

Instagram: wiscogolfaddict

Linkedin: https://www.linkedin.com/in/pseifert/

Twitter: wiscogolfaddict

Facebook: wisgolfaddict

Youtube: UCmFP8k_0hOE_AX9XEOWeRtQ

Other: My main focus for social media is on Instagram, but we’ve been putting in a little more focus on getting content together for YouTube. How we’ll grow that viewership, on the other hand, is a whole ‘nother story – any ideas?

Image Credits
Hat image by Rich Bauer, Rich Bauer Photography All other images by Paul Seifert, WiscoGolfAddict.com

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