Meet Petra Santana | Business Owner

We had the good fortune of connecting with Petra Santana and we’ve shared our conversation below.

Hi Petra, can you walk us through the thought-process of starting your business?
Starting my own business was a decision I never saw coming. It happened almost in a whirlwind, catching me off guard. I was overcome with fear – fear of failure, fear of the unknowns that come with entrepreneurship, and fear of what my friends and family might think. Shifting from a career I’d been invested in for over 20 years to venturing into the world of small business felt like stepping into uncharted territory. Despite the uncertainty, the desire to pursue something meaningful and to challenge myself ultimately outweighed the doubts and fears. It’s been a journey of growth, learning, and resilience, and I’m grateful for the opportunity to carve my own path.

Alright, so for those in our community who might not be familiar with your business, can you tell us more?
At Fixation Beauty, we’re not just another lash business – we’re a passionate advocate for beauty, confidence, and self-love. What sets us apart is our unwavering commitment to inspiring confidence and beauty in every woman who interacts with our brand.

In an industry as competitive as the lash business, we understand the importance of standing out. That’s why we go above and beyond to offer more than just high-quality products. We strive to create an experience that empowers women to embrace their unique beauty, radiance, and inner strength.

Our mission is to encourage women to embrace bravery and self-love through our premium lash products. From our carefully curated collections to our dedication to customer satisfaction, everything we do is driven by our passion for helping women feel confident and beautiful.

What I’m most proud of is the impact we’ve had on our customers’ lives. Seeing women light up with confidence and self-assurance when they wear our lashes is incredibly rewarding. It’s not just about selling products; it’s about empowering women to feel their best, both inside and out.

I’m also excited about the future of Fixation Beauty. As we continue to grow and expand our offerings, we remain committed to our core values of authenticity, inclusivity, and empowerment. With new product launches and innovative initiatives on the horizon, we’re poised to make an even bigger impact in the beauty industry.

In summary, what sets Fixation Beauty apart is our genuine passion for beauty, confidence, and self-love. We’re not just selling lashes – we’re inspiring women to embrace their unique beauty and shine bright in every aspect of their lives.

If you had a friend visiting you, what are some of the local spots you’d want to take them around to?
Arizona has so much to offer. Explore Old Town Scottsdale, hike up Camelback Mountain, Take a day trip to Sedona to explore its stunning red rock formations and scenic landscapes, shopping at Scottsdale Fashion Square, Spa Day and Fine Dining, Farewell Brunch

Shoutout is all about shouting out others who you feel deserve additional recognition and exposure. Who would you like to shoutout?
I’d like to dedicate my shoutout to several individuals who have played pivotal roles in my journey. Firstly, a huge shoutout to my sister Maria. During a challenging period of recovering from health issues, Maria not only supported me but also ignited the spark to pursue my passion for beauty by urging me to start my own small business. Her unwavering belief in me kickstarted the process, and I am forever grateful for her push and encouragement.

I’m also immensely grateful for the continuous love and support from my family and friends throughout this journey. A special shoutout to my sister Emily and brother-in-law Noe for their invaluable assistance in rebranding my business, elevating it to new heights. Their dedication and expertise have been instrumental in shaping the success of my venture over the past two years.
Additionally, I want to express my gratitude to my daughter Erica and my best friend Arleen for their invaluable contributions to our social media presence, which has been crucial in reaching our audience and growing our brand.

Last but certainly not least, I owe a huge debt of gratitude to my husband for his unwavering support and encouragement, especially during the tough times. His belief in me and our shared vision has been a constant source of strength and motivation.
To all these incredible individuals, thank you for being the wind beneath my wings and for believing in me even when I doubted myself. Your love, support, and encouragement have been the driving force behind my success, and I am forever indebted to each and every one of you.

Website: https://fixationbeauty.com/

Instagram: https://www.instagram.com/fixation.beauty?igsh=MTZvYnk1emdpN3NlMA==

Facebook: https://www.facebook.com/share/N5MVXeb4MxD7JQNQ/?mibextid=WC7FNe

Image Credits
Gabriel Gurrola