We had the good fortune of connecting with Pinky Guerrero and we’ve shared our conversation below.
Hi Pinky, what led you to pursuing a creative path professionally?
The pandemic impacted a lot of us, if not all of us in some capacity – whether we had COVID, knew someone who had it, lost someone due to the virus, or became furloughed, or experienced a change in income, schools closing and kids being home, etc. I experienced ALL of that and also had oncoming health problems. I had family that unfortunately had COVID and never returned to their daily norm; I was furloughed, my kids ended up staying home for almost two years due to schools going virtual, etc.
Although 2019-2020 brought on one of the most challenging years, it also pushed me out of my comfort zone. I graduated amid this trying time, and although I was challenged to find a job. I never stopped working towards my dream goal of finally starting my career – so I kept creating, networking, and doing side jobs regarding marketing and content creation.
I realized that it would be a challenge finding a job that would work around my schedule – I needed flexibility as I was homeschooling kids, had frequent Doctors appointments, etc. I didn’t want to worry about PTO’s and sick days and just feeling guilty and awful for trying to ‘survive’ and do what I could with what I had, especially with the many hats I was wearing. I especially didn’t want to disregard my mental and emotional wellbeing. So, I took a leap of faith and pursued my creative career with ‘Mark-It-Pink,’ which initially started out doing side jobs and small projects; I dove in headfirst and hoped it was two-fold.
Can you give our readers an introduction to your business? Maybe you can share a bit about what you do and what sets you apart from others?
Every brand has a story to tell—a story that engages, informs, surprises, delights, and impacts the audience. I’ve always been passionate about marketing. I enjoy it all, from platform formations to content creations, web design, and search engine optimization! I have had the opportunity to work in many different capacities.
My purpose is to serve as a medium between brand and consumer. I work with clients to determine what topics and media are best suited for their unique identity. I then develop and implement high-quality content and marketing strategies that achieve their goals, using data, analytics, and storytelling techniques.
My most significant accolades include being featured on BuzzFeed, Yahoo!, Allwomenstalk.com, and Thought Catalog. I’ve had the opportunity to work with various organizations ranging from professional sports teams, cosmetic brands, and companies to jewelry chains, influencers (micro/macro/mega), and celebrities such as Paris Hilton. Recently, three of my clients and their platforms won national and international pageant awards for their social media platforms and strategies.
My specialties include storytelling and brand awareness, content creation, award-winning marketing strategies, influencer collaborations, affiliate marketing, brand collaborations, and omnichannel campaigns.
Mark-It-Pink initially started as a passion project turned full-time career. I offer a wide range of services from consulting to content creation – copywriting, social media to flyers, brochures, branding, graphics, and web design. I also offer podcast creation and video creations. Along with content creation, I also focus heavily on marketing strategy and audience engagement, and growth.
Every step thus far in my Mark-It-Pink journey has been so exciting, and each moment I have gone through, whether good or bad, has been an unforgettable experience. I am continually learning and growing with each moment. And, most importantly, bettering myself, bettering my services. That is something that I am most proud of, not being complacent and striving to do better.
The pandemic’s beginning brought on a lot of trying times, but it also allowed me to launch Mark-It-Pink full time. A moment that I would’ve never done otherwise. And, that’s honestly how I was able to get to where I am today, business-wise. I saw an opportunity and took that leap of faith. It wasn’t easy; I continued to learn and grow as a business owner and creative. But, it’s a challenge that I am willing to accept.
I am passionate about what I do and am excited to help those in need of digital marketing.
Let’s say your best friend was visiting the area and you wanted to show them the best time ever. Where would you take them? Give us a little itinerary – say it was a week long trip, where would you eat, drink, visit, hang out, etc.
People are always surprised to hear about ‘Goodyear.’ It’s just shy of 30 minutes from Phoenix, of course, depending on traffic. Goodyear, Litchfield Park, and Avondale are all great cities, cities that I have proudly resided in at some point or another.
I usually start my tour there – Goodyear, where the tires were made! Literally! I show the beauty of Goodyear from the Estrella mountains, to the fantastic hiking trails in between, and all the upcoming developing areas from houses, to restaurants, etc. We usually go up the hill to Estrella Foothills to show the fantastic community up there and grab some bites at Lakeside Grill! I usually head towards Litchfield Park, but before we do, we always have to go to Dutch Bros. coffee – most of our friends have never had Dutch Bros! So, it’s a staple. Once we are in Litchfield Park, we take them to our favorite local bakeshop – Abbie Cakes! It’s a must – and we go several times throughout the week. We are huge fans of all their baked goods; the cinnamon rolls are a household staple! We then usually hit up the developing areas – houses, restaurants, and check 0ut the history of LP from the Wigwam Resort to Old Town Litchfield Park. Old town LP has some of the best local restaurants; Park Cafe is a great brunch spot, right next door is Old Pueblo, one of my Husband’s, and I’m date night spots; they have excellent Mexican cuisine! Next door is Papa Paul’s, another great date night spot; they have perfect brick oven pizza and other Italian delicacies.
From Litchfield Park, we’ll head towards Avondale, of course going to In n’ Out as usually, that isn’t available from where our Friends or Family are visiting. Avondale has a lot of fun areas to see, from Main Event to restaurants to Boba. We usually will go to Avondale in the evening to have a night out. Typically all our Friends and Family have kids, so our “night out” usually means going to Main Event, grabbing drinks, and playing games.
Shoutout is all about shouting out others who you feel deserve additional recognition and exposure. Who would you like to shoutout?
I wouldn’t be where I am today without the love and support of my family and friends – My Mom, Dad (Rest in Peace), Step-Dad, Brother – Jayar, Sister – Kim. Most importantly, my Husband Ric, my kiddos – Skyler-Ian, Spencer, and Katelynn. I also have several teachers to thank who never failed to push me towards my goals, cheered for me, guided me, and set me straight when I needed it; my high school teacher, Mrs. Jill Bould, has ALWAYS been there for me, always encouraging me and supporting me through all areas of my life.
I’m thankful to all my early clients, pageant sisters, and directors who helped support and kick start my career. Most importantly, thanks to all my current clients and past clients who continue to use my services. Because of all of you, I can be a Mom first and second, pursue a career that I am happy to have created from the ground up.
Amy Weir, Illuminate AZ Kathy Whittaker Photography, Amanda Cave Artistry