We had the good fortune of connecting with Purvi Desai and we’ve shared our conversation below.

Hi Purvi, what is the most important factor behind your success?
Understanding market trends and consumer pain points is key to developing solutions that genuinely address people’s needs. Pivoting is an essential part of staying relevant and successful in a rapidly changing market. Based on the reviews and feedback, we had to pivot frequently to make our brand the success.

What should our readers know about your business?
ZAAINA is the essence of conscious beauty, natural and clean product line for modern lifestyle. Our focus is to create products made with ingredients that are clean, non-toxic and effective. Our products are made in the USA. and our focus is to create safe and effective products that make customers feel good about the skin they are in. It’s all about love the way you feel and look. ZAAINA is all about deeply cultural experience inspired conscious beauty and that’s what sets us apart from other brands.

It took us 10 years to be where we are, and it has been a beautiful and challenging journey. Running a bootstrapped business comes with many challenges and we have overcome each of those challenges to move ahead.

I believe in “Dreams don’t work, unless you do” and that requires lot of sleepless nights, tears and hard work.

Any places to eat or things to do that you can share with our readers? If they have a friend visiting town, what are some spots they could take them to?
I would love to take my best friend to Sedona and spend couple of days there. Beautiful yoga retreat, morning hikes and simply enjoy the beautiful nature with cup of coffee or wine would be my favorite thing to do.

Scottsdale has many of my favorite restaurants – SumoMaya, Chula Seafood, Taco Madera, Olive and Ivy and many more. Old town Scottsdale vibes are very inspiring.

The Shoutout series is all about recognizing that our success and where we are in life is at least somewhat thanks to the efforts, support, mentorship, love and encouragement of others. So is there someone that you want to dedicate your shoutout to?
I am a big fan of listening to the podcast and reading books, which are focused on self-development, progressive mindset and spiritual growth.

Website: https://www.zaaina.com/

Instagram: https://www.instagram.com/zaainabeauty/

Linkedin: https://www.linkedin.com/in/purvi-desai-018a935/

Facebook: https://www.facebook.com/ZaainaSkincare/ 

Nominate Someone: ShoutoutArizona is built on recommendations and shoutouts from the community; it’s how we uncover hidden gems, so if you or someone you know deserves recognition please let us know here.