We had the good fortune of connecting with Rebekah Goldman and we’ve shared our conversation below.
Hi Rebekah, what was your thought process behind starting your own business?
I think most people decide to start their own businesses because they, simply put, don’t want to work for someone else anymore. For me, that was not the case. I was the Executive Chef of a multi-million dollar catering company here in Phoenix and loving my career. I had built a well-oiled machine of a team that stood by me and together we were creating magic for the food and beverage industry. The events we were putting on were beyond amazing and we were all genuinely loving our careers. We had somehow cracked the code to having successful careers and amazing home lives and we weren’t sacrificing everything in order to do so. The day I decided to launch my business was the day a friend of mine called and told me he was going through a divorce. I had known him for years and watched him work extremely hard in our industry to provide the best for his family. But along the way, he neglected his family. It’s kind of ironic isn’t it? He was just one of many that had allowed the food and beverage industry to take over their lives. What began for most as a career built on passion and purpose was quickly turning into something resentful. For many, it became an industry that takes more than it gives and I had witnessed it happen to too many people, too many times. At that moment, I knew I had to do something. We cracked the code and I was ready to share the recipe with anyone who needed it so that this industry can remain passion filled and purpose driven as it should be. That is when “Taking The Wheel Consulting” was born. I knew that if I could teach others how to truly “take the wheel” of their business and life, they could experience the success they deserve without sacrificing everything in order to do so.
What should our readers know about your business?
At Taking The Wheel, we spend about 10% of time consulting our clients and 90% coaching them through to the solution. I never wanted to be a consultant who points at a problem and then walks away. The truth is, if my clients knew how to fix the problem, they would have done it already. So we get in there and work hands on with our clients. If they are in the weeds, we are in the weeds with them coaching them every step of the way. We actually work in the industry everyday so that we are always connected to what hurdles and obstacles our clients are experiencing so that we can always guide them appropriately. It is something I am very proud of and I believe sets us apart from many other similar businesses. The businesses we are helping have put their blood, sweat, and tears into what they do everyday. I will never lose focus of that and I will always make sure they know we are on their team and they can count on us to be there. Getting to where I am today was not easy at all. It took and continues to take extreme amounts of dedication, grit and faith. It also took me reaching out for help. I invested in hiring experts to help me build my business. It was a whole new world starting and running a business and I knew that if I was going to tell my clients it’s ok to reach out for help, I needed to follow my own advice. It was the best decision I have ever made. “True success lies in the success of your team”. That statement is just as true to me as it is for my clients. The food and beverage industry has been suffering for too long and the pandemic made it even harder for these businesses. Now is the time to come together and turn this industry around for good. My company is called Taking The Wheel for a reason…it’s not about me taking the wheel for them, its about being the compass so they know how to take the wheel themselves. One person can make a difference, but an army of leaders can change the world. It’s my mission to build those leaders.
Let’s say your best friend was visiting the area and you wanted to show them the best time ever. Where would you take them? Give us a little itinerary – say it was a week long trip, where would you eat, drink, visit, hang out, etc.
This is a hard question to answer but if we had a week we could probably hit all of these amazing places. In no particular order I would take her to: Main Street Harvest in Mesa Serrano’s Mexican Restaurant in downtown Chandler The Main Ingredient Ale House & Cafe in Phoenix Casey Moore’s Oyster House in Tempe O.S.H.O Brewery in Gilbert Arizona Wilderness Brewery in Gilbert Downtown Phoenix Farmers Market Power Food Park in Mesa The Churchill in Phoenix Yupha’s Thai Kitchen in Tempe Snow Time in Chandler The Herb Box in Scottsdale The Farm at South Mountain- Morning Glory Café, Farm Kitchen, Quiessence Mimi Forno Italiano in Laveen Gus’s World Famous Fried Chicken in Mesa Sherpa Kitchen in Gilbert All Pierogi Kitchen in Mesa We would also have to go to our local Carniceria El Herradero and get some carne asada to grill in my back yard by the pool! Basically we would eat and drink until we couldn’t move anymore!
Who else deserves some credit and recognition?
With love and gratitude I would like to dedicate this shoutout to Star Hayward. When I first started thinking about launching my business I knew I needed help. Knowing you have a solution is one thing. Turning that solution into a successful business, was something I did not know how to navigate. Star was my mentor, coach, and support in making my dream a reality and bringing Taking The Wheel to life. Star gave me the tools I needed to lay the foundation of my business and step into it with clarity and ease. Without her, I would not be where I am today.
Stephanie Slezak Marriah Soldevilla Kellie Roe