We had the good fortune of connecting with Romana Djekaj and we’ve shared our conversation below.

Hi Romana, why did you decide to pursue a creative path?
I wanted to create a clean brand that reflected positively on the planet and the body. I wanted to create safe products that were versatile without all the unnecessary ingredients that are bad for the environment.

What should our readers know about your business?
My business is a small business meaning I oversee everything from the gathering of raw materials to the final packaging. I know that everything I make is clean, and made with the upmost care. A challenge I faced with my business was when hurricane Sandy struck. It washed away all that I created up to that time, and from then to the present day I have been working hard to rebuild my small business. My plan is for after my kids leave for college I want to dedicate all my time that I’m going to have to this business that all started for them.

Any places to eat or things to do that you can share with our readers? If they have a friend visiting town, what are some spots they could take them to?
I would bring my friend to Battery Park in New York. Its gorgeous and there are many things to do. You could walk by the Hudson River and even walk to the Freedom Tower. You could take a tour of it too, and go all the way up the tower where the view is amazing.

The Shoutout series is all about recognizing that our success and where we are in life is at least somewhat thanks to the efforts, support, mentorship, love and encouragement of others. So is there someone that you want to dedicate your shoutout to?
My family and kids because they are the basis for why I started my business. Once I had kids I realized how harmful certain products were and I wanted to protect them.

Website: https://www.etsy.com/shop/NEWFASHIONSOAPCo

Instagram: @newfashionsoapco

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