We had the good fortune of connecting with Rossana Gonzalez and we’ve shared our conversation below.
Hi Rossana, can you walk us through the thought-process of starting your business?
I always worked, even if it was only part time. After my third child I stopped working completely, it was a hard decision to stay at home or go back to work since I’d be working to pay for babysitting for three kids. In the beginning when I decided to create a page to announce I was doing party/event decor, my kids were my inspiration, all their birthday parties I always did everything myself as far as decor and pastries (a lot cheaper) and I enjoyed it a lot, they started getting more elaborate every year. So when I created the page on Facebook I didn’t think much of it, my husband was the provider at the time and this was technically just for me to have something to do from home. At the time I was selling used clothes online, but it would take too much time and not much production, it got boring. All the pictures on my page I created in the beginning were from birthdays, and baby showers for my family. It was practice and pictures to start my portfolio. With COVID I couldn’t do much in the beginning, I was doing balloon arrangements here and there.
Can you open up a bit about your work and career? We’re big fans and we’d love for our community to learn more about your work.
I don’t think my husband would agree with me, but I can honestly say that I’ve had it easy, might be because of how rewarding it is for me to meet and connect with customers, get to know them and share experiences. Just with that, it doesn’t feel like work at all, even though I’m always sweating 😆😂😂😂… For me every project is exciting, it is always different experiences and I love that. there are points where I am not very satisfied with the finished product, I’m always thinking about what I could have done better, and that has helped me get better results. There has been a couple mishaps that have traumatized me a little, mostly because of the experience that my customer went through, and I always put myself in their shoes, and have to make it right, at the end having their trust is a big part of it. I am proud to say that every experience has helped me grow and have me standing where I am right now in such a short amount of time, I’m excited for what the future holds, because this is only the beginning.
Let’s say your best friend was visiting the area and you wanted to show them the best time ever. Where would you take them? Give us a little itinerary – say it was a week long trip, where would you eat, drink, visit, hang out, etc.
Downtown Tucson of course!!! Walk and stop by a local coffee shop or hang out a a bar, I wouldn’t be able to pin point one in particular because I have not really gone out for a drink in a while (too busy working on the weekends) maybe go bar hopping on 4th😂… could definitely stop at the local boutiques on that ave, maybe get a tattoo 😬!!! but would definitely visit some local Mexican restaurants on 12th ave or Grande… there’s also this Mexican restaurant right down town that I’ve been wanting to visit, right next to an arcade that would definitely stop by for a drink!! I am very active, so this would be more for me to hike the Tumamoc mountain, love the view!! Visiting Phoenix would be a lot of fun too, so many places and things to do !!
The Shoutout series is all about recognizing that our success and where we are in life is at least somewhat thanks to the efforts, support, mentorship, love and encouragement of others. So is there someone that you want to dedicate your shoutout to?
In the beginning was my family (immediate and extended) who encouraged me to start something with my creations, I was a little skeptic since I thought I would be too much and wouldn’t be able to put my heart into it. Now it is still my family but also my customers who have given me the opportunity to grow and reinvent myself with every project, and for that I’m grateful. I feel that connection is key!