We had the good fortune of connecting with Ryan Crandall and we’ve shared our conversation below.
Hi Ryan, what’s something about your industry that outsiders are probably unaware of?
A lot people believe that chiropractic is just about “cracking” and “popping” joints to get relief, but there’s much more to it! First of all, chiropractors don’t “move” bones with adjustments. The adjustment just provides movement into a segment that isn’t moving like it should. Every joint in the body should have “joint play”, or a spring to it. When that movement is lost, or spring, is lost we can provide movement with an adjustment. In order to make things “stick” there has to be specific rehabilitation to the muscles surrounding that joint to help solidify the adjustment and make lasting changes. We are all about making neurological changes that will last and improve each patients function. Not every treatment plan looks the same, and not every patient needs to be adjustment. Some are moving too much and need to be stabilized more. In the office we use several different modalities outside of adjustments to provide patients with the relief they need!
What should our readers know about your business?
About 6 months into practice I had a patient turn to me and say, “you’re not like other chiropractors” and I liked that. Since then I’ve taken on the tag line “NOT YOUR TYPICAL CHIROPRACTOR” to help grow my brand. I understand that although the chiropractic adjustment is a very strong tool, it’s just a tool. There is much more that goes into our treatment plan. We are aiming to make lasting changes to improve function and give peoples their lives back. I’m excited about opening a second location in Old Town Scottsdale to be able to reach more people. I couldn’t have gotten where I was today without my patients. They trust me with their health and refer others to come in and see me. It means a lot when someone has that amount of trust in you. Running your own business isn’t easy. There are a lot of ups and downs to it. I’m constantly working on trying to get better. Whether thats clinically or at business, there is always something that can be improved. I want to make sure my patients have the best experience possible from the moment they walk in the door to the minute they leave. Every second of that appointment I want them to love. I learned that if you take care of your patients and you really listen that’ll take you a long way. “No body cares how much you know, until they know how much you care.” -Theodore Roosevelt
Any places to eat or things to do that you can share with our readers? If they have a friend visiting town, what are some spots they could take them to?
Phoenix has a ton to offer. Moving here from the Midwest was definitely an eye opener. We’d probably go on a few hikes and see some nature. Then hit up some good local restaurants. I’m a big coffee guy and I love going to local places to try new roasts and blends. Being in Phoenix you have to get some tacos or Mexican food. One of my favorite spots is Crujente Tacos or the Americano in North Scottsdale. In my opinion its the best steak I’ve ever had with a great setting. Depending on the time of year maybe go catch a Spring Training game or head up north to see Flagstaff or Sedona.
The Shoutout series is all about recognizing that our success and where we are in life is at least somewhat thanks to the efforts, support, mentorship, love and encouragement of others. So is there someone that you want to dedicate your shoutout to?
I had several mentors throughout chiropractic school. Mostly, Dr. Brett Winchester in Troy, Missouri. He taught me a lot about how to treat and what specific modalities to use in certain cases. I owe a lot to the Motion Palpation Institute, Dr. Mark King, and Corey Campbell, for providing me with the tools to be successful. Another organization that helped me out a lot was The Prague School of Medicine.