We had the good fortune of connecting with Sandelle Johnson and we’ve shared our conversation below.
Hi Sandelle, what do you attribute your success to?
God First. Growing up in a Christian household has taught me to put God first in everything I do and everything else follows naturally. (MATTHEW 6:33).
Passion. There is a saying from Dale Carnegie which goes “People rarely succeed unless they have fun in what they are doing”. This rings so true and I can’t but agree with him. I go above and beyond for my “clientamily” and in turn receive tons of positive feedback and genuine gratitude from them. This appreciation reminds me of why I started doing this in the first place. In addition to a client’s original vision, I also throw in an element of surprise and delight to help tip their event to the next level while NEVER straying from their vision. Seeing their reaction at the end of it all is why I do what I do and im loving every minute of it.
Support. Family and friends also play an important role in my business. They have always been my biggest supporters and have always pushed me into achieving my dreams. I have a couple of ladies that are always ready to help whenever I need it the most. I have the utmost respect for them and am truly grateful for their help. Without the encouragement and support from my friends, family and Jelor Angels (as I call these ladies), Jelor would not be where it is today.
Let’s talk shop? Tell us more about your career, what can you share with our community?
Jelor, in its first life was a restaurant in Ghana started by my mum. She sold it so my siblings and I could relocate to the United States. As a way of honoring that, I decided to name this business Jelor (meaning Jesus is Lord).
I am a girl in love with art and color. I am artistic in many ways and decided to transition that gift from paper to real life, visible in every aspect of my work.
Jelor is an event planning and decorating business with a lot of emphasis on the decorating portion of the business. We do offer event planning consultation as well as rental services to our clients. If it better suits an event, we also encourage DIYs to our clientamily.
Our motto is “Elegantly Simple”. A simple motto which permeates everything we do and which we fulfill whole heartedly. We strive to do our best for our clients’ needs. Be it a wedding ceremony, a birthday party, a dinner party, or a memorial service to honor a loved one, our clients’ have trusted us with their events so we give it our all.
The work we do is both rewarding and challenging but we are still learning a lot and love every bit of it.
I do dabble in making desserts, cookies and celebration cakes for friends, family and a few clientamily most days.
If you had a friend visiting you, what are some of the local spots you’d want to take them around to?
Honestly, I am a bit of a homebody and a foodie. I would definitely take them to one of my favorite Thai restaurants, Tom Yum Thai and then cool off with some frozen yogurt at Yogurtology.
However, there is nothing wrong with just relaxing at home ad catching up on life.
Who else deserves some credit and recognition?
Oh my gosh so many people in my life deserve credit. First of all my husband, Tope, who has been my rock and without his support and love I believe I would have quit many times over. He encourages me and is my biggest supporter. My mum, Sabina and dad, Robert. They advice me on what I need to get done to achieve my goals for my events. My siblings, Michelle and Robert Jnr for always being there.
My sisters from another mother, Emma, Ore, Samantha, Josianne, Joycelyn and Marcia.
I also cannot forget Ramona from Virtuous Beauty, my personal makeup and hair artist.
Akin, my brother-in-law, a talented photographer, videographer and dancer from Rhythm Creative Lab and one of my business partners, Niyi from Neyo Rentals AZ LLC in the valley.