We had the good fortune of connecting with Shay Haddow and we’ve shared our conversation below.

Hi Shay, what is the most important factor behind your success?
The most important factor behind the success of my brand is my level of consistency. I truly believe that consistency is one of the most important factors to anyone’s success, regardless of what they do. It’s the true determinant of why some people achieve success and others don’t. Working hard is hard, but working hard consistently is something that most people aren’t willing to do. Entrepreneurship is an emotional roller-coaster- with high energy and low energy, great days and horrible days. But from day one I promised myself that no matter how hard things got, I would stay consistent- because somewhere out there, is someone that needs to hear my message today. So although I may not be the smartest, or the most talented, I know that my level of consistency is what will continue to take my brand to the next level and beyond.

What should our readers know about your business?
I am a mental performance and confidence coach for youth female athletes. My mission with my brand, is to empower female athletes to build unshakable confidence so they can play AND live to their fullest potential. What set’s me apart from others is my ability to connect with my audience. Growing up, I went through a dark time with anxiety and lack of confidence, on and off the soccer field. My experience allows me to mentor and coach girls who are going through the same things that I went through at their age. The thing I’m most proud of is the book that I wrote in 2019 titled “She the Confident”. I’m not a writer or an author and never expected that my book would impact so many girls’ lives- so it’s pretty amazing to see that when you put yourself out there and put your heart into something, it can have massive impact. I got to where I am today with A LOT of mentors and coaches. Running a business and creating a brand is definitely the hardest thing I’ve ever done which is why I’m always investing in mentors to help me overcome challenges and get to the next level. The biggest lessons I’ve learned along the way are that in order to succeed you first have to fail. You have to be willing to put yourself out there, make mistakes, and be uncomfortable. Staying in comfort and letting fear win is the quickest way to kill your dreams and live with regret. When the world thinks about my brand, I want them to feel empowered. I want the world to know, and teenage female athletes specifically, that they are not alone. When dealing with self-doubt and low confidence, many times we feel like we’re alone and the only ones struggling with this. And it is my goal to show them that they’re not alone and to empower them to believe that they already have everything it takes to live to their fullest potential.

Any places to eat or things to do that you can share with our readers? If they have a friend visiting town, what are some spots they could take them to?
If you come to Arizona, you’ve got to make a trip to Sedona. It’s one of my favorite places to get away from it all and really enjoy all the landscape has to offer. As far as eats go, the best sandwich spot in the world can also be found here at Munch A Mania in Tempe. If you want the best chicken fingers around, you’ve got to get to The Lodge. For pizza, Oreganos is my go-to!

Shoutout is all about shouting out others who you feel deserve additional recognition and exposure. Who would you like to shoutout?
I know that I would not be where I am today without my mentors. In particular, my very first mentor and business coach Ben Nabers. I started working with Ben in 2017 and with his mentorship and guidance, I was able to quit my job, start my in-person coaching business, and build my dream online business. Next, I’d like to give a shoutout to my family and my fiancé, who at first thought I was crazy for starting my own business, but has always supported and encouraged me in living out my dreams. Their love and support has kept me grounded and positive even on the hardest of days.

Website: https://www.alphagirlconfidence.com/

Instagram: https://www.instagram.com/shayhaddow/

Linkedin: https://www.linkedin.com/in/shay-haddow

Twitter: https://twitter.com/shayhaddow

Facebook: https://www.facebook.com/shayhaddow1/

Youtube: https://www.youtube.com/channel/UCoDgRoWDXOU_UdsInIYgC-g

Image Credits
Marissa Wolford

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