We had the good fortune of connecting with Shulamit Urenia and we’ve shared our conversation below.

Hi Shulamit, can you walk us through the thought-process of starting your business?
I wanted to create an opportunity to provide food to the community that reflects the taste and spirit of my mixed cultures. Providing food that is prepared Kosher involves its own unique requirements. My family origins are from Zacatecas, Germany, White Mountain Apache and Sephardic Nations. As the sole provider of a single income home, I wanted to gain more financial freedom and provide stability for my children. I also love creating art with food. These ideas allowed me to be inspired to create.

What should our readers know about your business?
I provide food that is inspired by my ethnicity, culture and Jewish dietary laws (Kosher). It is not easy being your own boss. With the grassroots efforts we had to start up our business was from our own pockets and from the help of family members. Some of the challenges learned include marketing, budgeting and humility. Someone is always going to do things a bit better or a bit different and that’s ok. I have learned to self reflect after every event or meal catered. It helps me refine myself and my business for next time. I’ve also learned that you cannot always please everyone. A great lesson I have learned is that value your self worth. At times when I first started my business I would give away my labor. I have learned that time is money.

Shoutout is all about shouting out others who you feel deserve additional recognition and exposure. Who would you like to shoutout?

In 2008 Kashrootz Catering was created by my best friend Simi Greene and I. We both share the passion and love for food. One night we sat down and brainstormed a business idea and name for our catering business. I had just gone through a separation and was taking college courses, working in a Kosher Deli all while being a full time mom. Simi was getting her culinary degree and working nights. We worked many long hours and shared a common goal.
My children are my biggest inspirations.     They will be my forever support in this journey, this is dedicated to Melina and Michael and I give great thanks to G-d for all I’ve been blessed with. My community and family has always supported me and I am forever grateful for that. Its definitely were I got my start. I want to recognize the many events my dear friends like Marilyn Shawe & Lucia Truzman have helped with.  The loading of heavy supplies, late night shopping, dirty dishes and setting up at events happens because of teamwork.

Instagram: @kashrootzcatering

Facebook: Kashrootz Catering

Image Credits
Marilyn Shawe Lily Hart Melina Berber

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