We had the good fortune of connecting with Sid Rhea and we’ve shared our conversation below.
Hi Sid, is your business focused on helping the community? If so, how?
Being an artist and designer, you are given the opportunity to visually make the community more beautiful to look at. People are bombarded constantly minute after minute with ads intended to take your money or lower your confidence by telling you “you could be a better person with this product,” or “your beliefs are wrong” and the list goes on. As an artist, it is nice to be able to provide people with a beautiful mental and visual break from being berated by overbearing marketing. When I create show poster artwork and album artwork, it allows for the musicians to communicate the same messaging, giving their audiences a wonderful visual experience and mental break to just absorb something beautiful. When I paint murals, there is no marketing behind it. Just want to pull the audience away from the negative noise that surrounds them and give them a breather, even if only for a few seconds. I also like to use my artwork to help raise funds for non-profits or businesses that have been struggling during COVID. If I have the bandwidth, why not use my creativity to help others? I get to create awesome art and expand my skillset, a struggling business or non-profit gets some financial help, and the audiences get something wonderful to look at.
Let’s talk shop? Tell us more about your career, what can you share with our community?
My art is very versatile. Over the years, I have been able to flex with the creative challenges that are thrown my way. It of course has not been an easy path to get to where I am today, but I have been able to go where the wave takes me and grow creatively. As an artist, it has been pivotal to be open to new projects and aesthetics to further develop as a creative and open up more doors. I initially never wanted to be an artist and thought I wanted to be a doctor. I even attended pre-med for a hot minute until I was thrown into an entry-level design position and rolled with it. My first mural project was given to me when a client asked “hey have you ever designed and installed a mural piece?” And, although the thought at the time was terrifying and intimidating (and I had zero idea what I was doing), I took on the challenge. As cliche as it sounds, you have to do things that scare you to grow in a positive direction. The most exciting thing to me now is when a client asks for a piece and says “create whatever you’d like, we trust you.”
Any places to eat or things to do that you can share with our readers? If they have a friend visiting town, what are some spots they could take them to?
To me, the most exciting places are the hidden gems that may seem offbeat, but will for sure give you a new unexpected perspective and respect for people and places that you otherwise may never have known existed. For example, instead of seeing a large popular band at a massive arena, I would recommend seeing a talented local band (The Black Moods, The Deadbeat Cousins, Decker, Phoenix Afrobeat Orchestra to name a few) at a smaller venue like Last Exit. Instead of going to a popular chain restaurant, go to a small local restaurant. Instead of going to a mainstream art gallery (although I still love going to them), try going to a local art show or offbeat historical marker like The Mystery Castle. These give you more intimate, personal experiences and you get to meet the amazing people behind them. I have also found that the effort put into these smaller, intimate experiences FAR exceeds the larger scale experiences, and the effort the locals put forth are beyond words. They ground you and open your perspective.
Who else deserves some credit and recognition?
I would like to dedicate my shoutout to my beautiful Mom, Pat Rhea. She has always taught me to be an independent and strong woman, and roll with the punches. If I am having a tough time with something, she reminds me to roll up my sleeves and put on my big girl pants and push forward. She has always been and will always be my rock.